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Robert Relihan, Senior Vice President
Walt Dickie, Executive Vice President
C+R, like many of the companies that used to happily refer to themselves as "Marketing Research Companies," is finding itself less and less comfortable with our traditional moniker.
I'm not a news junkie, but I've always read newspapers.
The use of MROCs is burgeoning. They enable the researcher and the marketer to immerse themselves deeply in the lives of their consumers. The experience is incredibly rich.
It is sobering to read in the space of a few weeks that Kodak is on
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