Emerge Smarter Blog

Four Imperatives for Keeping Brands Relevant in the Coming Months

Paul Metz, Executive Vice President

The initial shock of the COVID-19 pandemic has mostly passed and panic has, to some extent plateaued, according to re

Changes in Grocery Shopping Habits During COVID-19

With social distancing guidelines and shelter-in-place orders being implemented due to the COVID-19 pandemic, the way consumers shop for their groceries has changed.

COVID-19 Pandemic: Live Consumer Panel #3 - Five Takeaways

Nancy Baum, Senior Director

On April 9, 2020, we hosted our third Consumer Roundtable discussion to take a pulse

Coping With COVID-19: C+R Partners With The Ad Council For Ongoing Coronavirus Research

Katie Borman, Senior Research Analyst

As consumer researchers, we are accustomed to understanding peoples’ everyday lives – their attitudes, behaviors, motivations, and barriers – normally in relation to a specific category or brand.

COVID-19 Pandemic: Live Consumer Panel #2 - Five Takeaways

Kat Figatner, Senior Vice President

On April 2, 2020, we hosted our second Consumer Roundtable discussion to take a pulse on consumers’ evolving attitudes a

COVID-19 Pandemic Impact: Observing the Effects in My Neighborhood

Tom Hornacek, Quantitative Analyst

I am fortunate to be able to work from my home while we shelter in place.

C+R's Urban Dictionary: COVID-19 Edition

Mary McIlrath, Senior Vice President

Most of the news this spring has been very serious. Like crocuses and tulips, we’ve seen a few tongue-in-cheek terms break through the “soil” of the news cycle (and we may have made up several).