Emerge Smarter Blog

Lessons Learned During My Internship & First Year Working for a Chicago Market Research Firm

Taylor Harvath, Quantitaive Research Associate

Last summer, I started a market research internship at C+R Research focusing on quan

Pride Month Marketing: From Riot to Retail

Derek Bertelsen, Senior Project Manager

Throughout June, rainbows are showing up everywhere – from online retailers to big box brands, and restaurant menus – as brands show their support for the LGBTQ community.

Net Promoter Score (NPS): Managing the Obsession

Erika Hammer, Vice President

A recent Wall Street Journal article, "The Dubious Management Fad Sweeping Corporate America

CultureBeat® Celebrates Juneteenth, a Lesser Known African American Holiday

Ashleigh Williams, Research Director

Annually in February, Black History Month is observed and celebrated for the achievements and history of African American people. Schools and brands alike pay homage during this month.

Concept Testing: Forced to Choose Just One?

Erika Hammer, Vice President

I was recently watching a PechaKucha presentation that was presented in Chicago late last year.

50 Years Ago – the Birth of Pride Month

Derek Bertelsen, Senior Project Manager

While there were several events that led to the eventual creation of the modern-day Pride Month – the formation of the Society for Human Rights in Chicago in 1924, the creation of The Mattachine So