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Lessons Learned During My Internship & First Year Working for a Chicago Market Research Firm

Lessons Learned During My Internship & First Year Working for a Chicago Market Research Firm

Taylor Harvath, Quantitaive Research Associate

Last summer, I started a market research internship at C+R Research focusing on quan

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Pride Month Marketing:  From Riot to Retail

Pride Month Marketing: From Riot to Retail

Derek Bertelsen, Senior Project Manager

Throughout June, rainbows are showing up everywhere – from online retailers to big box brands, and restaurant menus – as brands show their support for the LGBTQ community.

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Net Promoter Score (NPS):  Managing the Obsession

Net Promoter Score (NPS): Managing the Obsession

Erika Hammer, Vice President

A recent Wall Street Journal article, "The Dubious Management Fad Sweeping Corporate America

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CultureBeat® Celebrates Juneteenth, a Lesser Known African American Holiday

CultureBeat® Celebrates Juneteenth, a Lesser Known African American Holiday

Ashleigh Williams, Research Director

Annually in February, Black History Month is observed and celebrated for the achievements and history of African American people.  Schools and brands alike pay homage during this month.

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Concept Testing:  Forced to Choose Just One?

Concept Testing: Forced to Choose Just One?

Erika Hammer, Vice President

I was recently watching a PechaKucha presentation that was presented in Chicago late last year.

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50 Years Ago – the Birth of Pride Month

50 Years Ago – the Birth of Pride Month

Derek Bertelsen, Senior Project Manager

While there were several events that led to the eventual creation of the modern-day Pride Month – the formation of the Society for Human Rights in Chicago in 1924, the creation of The Mattachine So

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eCommerce + Online Qualitative Research Sitting in a Tree

eCommerce + Online Qualitative Research Sitting in a Tree

Emily Prozeller, Vice President

Like any industry, research has evolved to keep up with the unfolding demands for our services.

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Advertising Research: Is Research on Ad Effectiveness Worthwhile?

Advertising Research: Is Research on Ad Effectiveness Worthwhile?

Erika Hammer, Vice President

It could be. But, it depends on your campaign, media spend/vehicles, and if you do research, it must be done the right way.

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