Emerge Smarter Blog

Less Is More: Avoiding Choice Overload

Hillary Stifler, Vice President

Sometimes less is more when it comes to testing products and a simple solution can be what works best to understand a complex objective.

The Implications of 'Womaning Down'

Lynne Bartos, Vice President

A recent New York Times article reported on a study that compared what respondents said about their earnings versus what their employers told the Internal Revenue Service in tax filings. What did they find? In opposite-sex marriages in which women earned more, women said that they earned less than they actually did and their husbands said they earned more than they did.

Self-Service Restaurants: The Way of the Future, or a Blip in the Restaurant Scene

Erika Hammer, Vice President

A handful of restaurants are adopting a self-service system, and some have proven successful (including Hey Zeus, an Australian-based restaurant coming stateside). But, will consumers embrace it for good?

Lessons from a Summer Internship at C+R Research

One of C+R Research's summer interns takes time to reflect on the knowledge they've gained in the field of market research and how they might apply what they've learned to future situations.

Brand Moral Leadership

Shaili Bhatt, Senior Director

The idea of having a moral compass was usually associated with individuals, but today's brands are developing their own psyches and consciences, driven largely through their communications.

Dollars and Eyeballs: Why the Sporting Industry is so Lucrative

Lynne Bartos, Vice President

The sporting industry continues to be one of the most dominant players in media and entertainment. But many sporting institutions are engulfed in controversy. So is it more important for brands to know their consumers and align themselves with what’s important to them or to strictly go where the money is?

Our Two-Cents on this Year’s IIEX Conference

Emily Prozeller, Vice President

At IIEX there were so many innovations and content shared, but there were two topics that particularly inspired us were: System 1 Thinking and Artificial Intelligence.

Authentic Multicultural Representation On Television

Television reflects the attitudes of society while also helping to influence what people think and believe, so keeping a pulse on television shows can give insight into understanding your consumers’ attitudes and what should be important for your brand. Consumers are looking for authentic multicultural representation from their entertainment, so you can bet they are looking for it from brands, too, when deciding where to spend their dollars.