Emerge Smarter Blog

Online Communities and Panels: Keeping Heritage in All That's New

Emily Prozeller, Vice President

Before the last decade, the word “community” meant very little when it came to market research. At that time, online capabilities, in general, were still burgeoning.

Intimacy & Empathy with Webcam Interviews

Ashleigh Williams, Research Director
Kat Figatner, Senior Vice President

As qualitative researchers, we often find ourselves in the trenches with consumers, seeing firsthand the environments, interactions, and behaviors that influence their daily lives.

Black Immigration + the Reverse Migration of the Black Population in the U.S.

Ashleigh Williams, Research Director

Clients often come to us with the request, “How do I reach the African American consumer?”  Sounds easy enough, right? But it may not be that simple.

2020 Trends: Back to Basics

Zoe Honeycutt, Qualitative Analytical Support Specialist

With the beginning of a new year (and decade) comes the inevitable slew of articles predicting what trends will influence consumers’ habits in 2020.

Alexa, promote my brand: How companies are using smart speakers to engage with their customers

Alex Palermo, Vice President

Alexa, what’s the weather today? Alexa, what time is the game on? Alexa, how long do you broil salmon?

The Evolution of Qualitative Research: From On-line to On-everywhere

Kayla Myhre, Online Qualitative Analyst

When market research started back in the 1920s, quantitative research was the name of the game.

C+R Looks Forward to the Future While Sharing the Past in Their Corporate Social Responsibility Mission

Angela Roberts, Vice President

“What do we do about these large plants; they’re still alive. We can’t just toss them. These TVs? These standing desks? What about all of this furniture? It seems wasteful to just throw it all away. Someone has to want it, but who?”

Putting the Shopper First: Category Management Reinvented to Include Shopper Insights

Terrie Wendricks, Vice President