Emerge Smarter Blog

Marketers Should Celebrate Hispanic Heritage Year-Round

Jorge Martinez, Vice President

Why should you do anything, if Hispanic Heritage Month isn’t “a thing” in Hispanic culture? Because it is a time to honor the overcoming of challenges and the accomplishments of Latinos in our society, as well as their contributions to this great nation, their heritage and traditions that help shape who America is... Day in and day out. 

Youth, Apps and Technology: A Sn”app”shot

Mary McIlrath, Senior Vice President

Apps are unquestionably ubiquitous today, even among toddlers, with 6 in 10 2-year-olds possessing the ability to use them.* It’s not a surprise that they have this skill set.

Brands College Students Love

We looked at Google search volume to find the most popular brands, musicians, and influencers in 25 college towns across the nation.

Less Is More: Avoiding Choice Overload

Hillary Stifler, Vice President

Sometimes less is more when it comes to testing products and a simple solution can be what works best to understand a complex objective.

The Implications of 'Womaning Down'

Lynne Bartos, Vice President

A recent New York Times article reported on a study that compared what respondents said about their earnings versus what their employers told the Internal Revenue Service in tax filings. What did they find? In opposite-sex marriages in which women earned more, women said that they earned less than they actually did and their husbands said they earned more than they did.

Self-Service Restaurants: The Way of the Future, or a Blip in the Restaurant Scene

Erika Hammer, Vice President

A handful of restaurants are adopting a self-service system, and some have proven successful (including Hey Zeus, an Australian-based restaurant coming stateside). But, will consumers embrace it for good?

Lessons from a Summer Internship at C+R Research

One of C+R Research's summer interns takes time to reflect on the knowledge they've gained in the field of market research and how they might apply what they've learned to future situations.

Brand Moral Leadership

Shaili Bhatt, Senior Director

The idea of having a moral compass was usually associated with individuals, but today's brands are developing their own psyches and consciences, driven largely through their communications.