Emerge Smarter Blog

COVID-19: Deciphering Consumer Stories to Help Brands

Terrie Wendricks, Vice President

Stories – when it comes to shopping during the pandemic, everyone has them!

COVID-19 Pandemic: Live Consumer Panel #5 - Five Takeaways

Mimie Lund, Vice President

On April 23, 2020, we hosted our fifth Consumer Roundtable discussion to take a pulse on consumers’

COVID-19 Pandemic: Live Consumer Panel #4 - Five Takeaways

C+R’s fourth Consumer RoundTable conversation focused on multicultural consumers, including

COVID-19: The Impact on Consumers Across the Country

In early April (April 3-6), during the third week of the Stay-At-Home order here in Chicago, C+R Research did a quick quantitative check in with consumers.

Four Imperatives for Keeping Brands Relevant in the Coming Months

Paul Metz, Executive Vice President

The initial shock of the COVID-19 pandemic has mostly passed and panic has, to some extent plateaued, according to re

Changes in Grocery Shopping Habits During COVID-19

With social distancing guidelines and shelter-in-place orders being implemented due to the COVID-19 pandemic, the way consumers shop for their groceries has changed.

COVID-19 Pandemic: Live Consumer Panel #3 - Five Takeaways

Nancy Baum, Senior Director

On April 9, 2020, we hosted our third Consumer Roundtable discussion to take a pulse

Coping With COVID-19: C+R Partners With The Ad Council For Ongoing Coronavirus Research

As consumer researchers, we are accustomed to understanding peoples’ everyday lives – their attitudes, behaviors, motivations, and barriers – normally in relation to a specific category or brand.