Emerge Smarter Blog

The Rise of Impulse Shopping in the eCommerce World

Joanna Tai, Senior Research Analyst

Increase in eCommerce shoppers

Value Channels: The Other Opportunity

Terrie Wendricks, Vice President

With the mass upheaval in retail, marketers are searching for any remaining growth opportunities.

The Evolution of Data Security and Privacy at C+R Research

Patrick Panzenboeck, Chief Technology Officer

When it comes to data security and privacy, following the rules is a given, but having data security ingrained in your culture is something else.

Ripped from the Headlines: “Big Data + Small Qual: Amazing Best Friends"

Terrie Wendricks, Vice President

I had the great pleasure of attending a presentation by Walgreens and a Vendor at the Quirk’s Event in Chicago in April, titled: “Big Data & Small Qual: Amazing Best Friends.”

Sentinel and C+R’s Data Quality Philosophy

Matt Werner, Research Director

By nature, market research is an industry that relies on having accurate data. It’s impossible to deliver great research and deep perspective if the underlying data is flawed.

Building a Better Marketing Research Toolbox

Dave Mastrofski, Vice President

It’s not how many tools you have, but how you use them together.

Market Research Online Communities + Longitudinal Learnings

Alex Knepler, Research Analyst, Communities and Panels

As the market research industry continues to evolve to an online-driven world, communities have become an increasingly popular and effective tool for clients, with their promise of quick turn-aroun