They say, “it’s just hair, it will grow back”…right? While that saying may be somewhat true, we know that hair is seen as a crown of glory (especially for women).
Before the last decade, the word “community” meant very little when it came to market research. At that time, online capabilities, in general, were still burgeoning.
Ashleigh Williams, Senior Research Director Kat Figatner, Senior Vice President
As qualitative researchers, we often find ourselves in the trenches with consumers, seeing firsthand the environments, interactions, and behaviors that influence their daily lives.
“What do we do about these large plants; they’re still alive. We can’t just toss them. These TVs? These standing desks? What about all of this furniture? It seems wasteful to just throw it all away. Someone has to want it, but who?”