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Conducting Qualitative Research in Emerging Markets: Lessons from the Field Lesson #1: Collaboration Enables Deeper Insight

Conducting Qualitative Research in Emerging Markets: Lessons from the Field Lesson #1: Collaboration Enables Deeper Insight

Emerging markets contain a large number of untapped consumers who are seeking novel products and they offer potentially lucrative opportunities for multi-national companies to grow their customer bases.

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Understanding the Idea of 'Recoding Culture'

Understanding the Idea of 'Recoding Culture'

What does the idea of ‘recoding culture’ mean for us as researchers and marketers? We should consider tweaking the way we think about a few different things.

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The Connection Between Hair and Identity in Black Culture

The Connection Between Hair and Identity in Black Culture

Ashleigh Williams

The expression of beauty through hairstyles has been a long-standing signature of Black culture. To help in understanding the emotional significance hair has on Black culture and identity, one doesn’t have to look too far within our Black communities to...

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Using Behavioral Economics to Improve Honesty from Respondents

Using Behavioral Economics to Improve Honesty from Respondents

Lynne Bartos, Vice President

As researchers, we can employ a few different Behavioral Economic techniques to help ensure that people are more honest when taking our surveys.

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A Lesson for Brands in Empathy Building

A Lesson for Brands in Empathy Building

Jorge Martinez, Vice President

Marketers of the world take note: being inclusive pays off. Make sure your campaigns are illuminated by the power of inclusion and diversity so that the power of people itself makes your brands’ connections to them impactful.

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Market Research and The Rising Data Tide

Market Research and The Rising Data Tide

Matt Werner

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.

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The Use of Social Media in Pharmacy Market Research

The Use of Social Media in Pharmacy Market Research

Alex Palermo, Vice President

There has recently been much discussion about the use of social media in market research, and how it can be applied to pharma research.

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A Better Way to Communicate with the LGBTQ Community

A Better Way to Communicate with the LGBTQ Community

Anna Rossi, Associate Analyst

It is important to understand the most appropriate way to speak to LGBTQ consumers and measure their sexuality to lead to the most actionable insights for your brand.

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