Emerge Smarter Blog

Census Citizenship Question: Bad For Marketing Research?

Jorge Martinez, Vice President

The current administration, through the commerce secretary, the overseer of the Census Bureau, has proposed the inclusion of a citizenship question in the 2020 Census. The question would directly ask the U.S. citizenship status of everyone living in the nation (to be precise, it would ask, "is this person a citizen of the United States?”). The proposition has been challenged in court, and a definitive ruling on the issue has not been made; however, from a business perspective, there are advantages to avoiding asking a citizenship question.

LGBTQ - Celebrating Our Differences

Anna Rossi, Senior Analyst

LGBTQ—it’s a lot of letters to remember, but it actually has fewer syllables than “heterosexual.” It may seem overwhelming to see those letters pile up, and it seems that the order or the number of

Latin What? Thoughts About Modern Monikers and Valuing Purity and Tradition in a Beautiful Language

Jorge Martinez, Vice President
Patricia Fernandez, Vice President

Two hundred times. That’s how many times I had to write the word “hasta” (“to” or “until” in English) in first grade so that I’d remember a silent H is its first letter.

My Experience and Skills Learned as an Intern at One of the Top Market Research Firms in Chicago

Olivia Vettel, Quantitative Research Intern

As a student who has always been intrigued by data, I was excited to begin my summer at C+R working as a

My Summer Internship Experience Learning Market Research in Chicago

Amy Schreiner, Quantitative Research Intern

My internship at C+R Research has been one for the books!

Lessons Learned During My Internship & First Year Working for a Chicago Market Research Firm

Taylor Harvath, Quantitaive Research Associate

Last summer, I started a market research internship at C+R Research focusing on quan

Pride Month Marketing: From Riot to Retail

Derek Bertelsen, Senior Project Manager

Throughout June, rainbows are showing up everywhere – from online retailers to big box brands, and restaurant menus – as brands show their support for the LGBTQ community.