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Four Keys to a Great Segmentation

Four Keys to a Great Segmentation

Paul Metz, Executive Vice President

A segmentation study is a major undertaking for any brand – but the payoff is great as it provides a wealth of information and insight.

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Consumer Connections Series: Summer Vacation + Travel - 5 Key Takeaways

Consumer Connections Series: Summer Vacation + Travel - 5 Key Takeaways

Nancy Baum, Senior Director

To download the summary report, fill out the form to the right.

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Will Epidemiologists Get Back To “Normal” Before Us?

Will Epidemiologists Get Back To “Normal” Before Us?

On June 8, 2020, The New York Times published

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12 Tips for Successful Virtual Ideation

12 Tips for Successful Virtual Ideation

Working at home and travel restrictions have forced a wholesale migration to the virtual world for consumer research, workshops, and even ideations

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Utilizing Communities + Panels in Uncertain Times

Utilizing Communities + Panels in Uncertain Times

Alex Knepler, Community Health Manager, Communities and Panels

While the COVID-19 pandemic is certainly not over, the widespread rollout of the vaccine has brought about an easing of local and state restrictions, and a gradual return to some semblance of what

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What Does Agile Research and Photography Have in Common?

What Does Agile Research and Photography Have in Common?

I’ve never considered myself much of an artist.

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Celebrating Pride in 2020

Celebrating Pride in 2020

Anna Rossi, Senior Analyst

Even though the usual parades and weekend festivals had to be canceled due to the coronavirus pandemic, the spirit of Pride month can’t be canceled.

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