Emerge Smarter Blog

How Brands Can Respond to the Movement Toward Craft

Matt Werner

Over the past decade, the beer industry has gone through a dramatic shift as craft beer has gobbled up market share at the expense of macro brands. While the craft beer scene provides the most convenient example of evolving consumer tastes, many other ca...

Disrupting Traditional Market Research

Jim Farina

One of the most dreaded tasks for a market researcher is the prospect of having to break bad news to a client and their invested stakeholders. For a good researcher, this goes along with the territory.

Conducting Qualitative Research in Emerging Markets: Lessons from the Field Lesson #1: Collaboration Enables Deeper Insight

Emerging markets contain a large number of untapped consumers who are seeking novel products and they offer potentially lucrative opportunities for multi-national companies to grow their customer bases.

Understanding the Idea of 'Recoding Culture'

What does the idea of ‘recoding culture’ mean for us as researchers and marketers? We should consider tweaking the way we think about a few different things.

The Connection Between Hair and Identity in Black Culture

Ashleigh Williams

The expression of beauty through hairstyles has been a long-standing signature of Black culture. To help in understanding the emotional significance hair has on Black culture and identity, one doesn’t have to look too far within our Black communities to...

Using Behavioral Economics to Improve Honesty from Respondents

Lynne Bartos, Vice President

As researchers, we can employ a few different Behavioral Economic techniques to help ensure that people are more honest when taking our surveys.

A Lesson for Brands in Empathy Building

Jorge Martinez, Vice President

Marketers of the world take note: being inclusive pays off. Make sure your campaigns are illuminated by the power of inclusion and diversity so that the power of people itself makes your brands’ connections to them impactful.

Market Research and The Rising Data Tide

Matt Werner

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.