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The Importance of Understanding Culture from Diverse Lenses

The Importance of Understanding Culture from Diverse Lenses

Hillary Stifler, Vice President

In today's political and social climate it is especially important for marketers to understand culture from a diverse lens when planning advertising.

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How Young People Will Grow Into the Current Labor Force

How Young People Will Grow Into the Current Labor Force

Mary McIlrath, Senior Vice President

How much disparity exists between the jobs we dream of and the jobs we'll most likely get? We polled more than 400 teenagers to find out.

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Women's History Month: A Tribute to Jean Wade Rindlaub

Women's History Month: A Tribute to Jean Wade Rindlaub

Shellie Brigando, Senior Layout Specialist

Women in the world of advertising and market research owe a great debt to Jean Wade Rindlaub and the many other women who have paved the path we pursue.

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How Employers are Dealing with Rising Pharmacy Costs

How Employers are Dealing with Rising Pharmacy Costs

Alex Palermo, Vice President

We partnered with our client, Anthem, to find out what employers are doing to combat the rising costs of specialty pharmacy coverage. Here are some of the key themes we uncovered.

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Not All Online Community Engagement Is Created Equal

Not All Online Community Engagement Is Created Equal

Cailun Gangi, Online Community Research Analyst

Years of experience hosting online long-term communities helped us at C+R to develop a set of best practices that maximize the value clients receive.

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Marketing Insights from Black History Month: A Look at Black Influence on Pop Culture

Marketing Insights from Black History Month: A Look at Black Influence on Pop Culture

Ashleigh Williams, Senior Research Analyst

We look some of the innumerable contributions the Black community has made in the fields of music, fashion, and dance that marketers should be aware of

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Marketing Insights from Black History Month: A Look at Food and Dining Traditions

Marketing Insights from Black History Month: A Look at Food and Dining Traditions

Ashleigh Williams, Senior Research Analyst

Food plays a significant role in enriching cultural identity and is a catalyst for Blacks to connect with their values of community and fellowship beyond bloodline relatives.

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Marketing Insights from Black History Month:  A Look at Faith and Community

Marketing Insights from Black History Month: A Look at Faith and Community

Ashleigh Williams, Senior Research Analyst

Black History Month is a reminder that there are universal values that at their core are the same for all cultures. One of these universal truths is Faith and Community, a cornerstone in Black American culture.

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