Emerge Smarter Blog

Research Carries on During These Uncertain Times

Robbin Jaklin, President

During this uncertain time of the Coronavirus (COVID-19) pandemic, we know that some companies have restricted travel, are implementing flexible work schedules, allowing employees to work remotely,

Market Research Considerations During the COVID-19 Pandemic

Steve Stallard, Senior Vice President

It goes without saying that we are all worried about the Coronavirus (COVID-19)…duh. What will happen in the stock market? How is this going to impact my life, my work, my family?

Coronavirus (COVID-19): #MRX Strategies During a Global Outbreak

Shaili Bhatt, Senior Director

Someone breaks into a deep cough on a crowded street corner. Another person sneezes on a train. Everyone stares. We are living in the era of the novel coronavirus, officially known as COVID-19.

“IDK, what do you want to watch?” Streaming in 2020, Will It Be Too Much To Handle?

Kiara Frey, Research Director

We’ve all had those nights. We turn the TV on, excited to find a new show to binge or the latest movie that everyone is raving about.

Hair Love: The Evolution of Hair Acceptance + Discrimination in the Black Experience

Ashleigh Williams, Senior Research Director

They say, “it’s just hair, it will grow back”…right? While that saying may be somewhat true, we know that hair is seen as a crown of glory (especially for women).

Online Communities and Panels: Keeping Heritage in All That's New

Emily Prozeller, Vice President

Before the last decade, the word “community” meant very little when it came to market research. At that time, online capabilities, in general, were still burgeoning.

Intimacy & Empathy with Webcam Interviews

Ashleigh Williams, Senior Research Director
Kat Figatner, Senior Vice President

As qualitative researchers, we often find ourselves in the trenches with consumers, seeing firsthand the environments, interactions, and behaviors that influence their daily lives.