One of the best ways to attract and engage customers is with a solid, understandable logo. Logos are the shorthand version of a company’s message to customers — a simple way to share the company’s values and make an impression.
Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.
Over the past decade, the beer industry has gone through a dramatic shift as craft beer has gobbled up market share at the expense of macro brands. While the craft beer scene provides the most convenient example of evolving consumer tastes, many other ca...
One of the most dreaded tasks for a market researcher is the prospect of having to break bad news to a client and their invested stakeholders. For a good researcher, this goes along with the territory.
Emerging markets contain a large number of untapped consumers who are seeking novel products and they offer potentially lucrative opportunities for multi-national companies to grow their customer bases.
