This past year has brought women into the spotlight. Black/African American women are both in the forefront and the background with other brave women who have contributed to the revelation and discussions of the most sensitive topics, with the goal of pushing progress forward.
With the rise of social media, Me Too has transformed into #MeToo and has morphed into a sweeping media takeover that has reached 85 countries and counting. What does all of this mean for brands and marketers?
One of the best ways to attract and engage customers is with a solid, understandable logo. Logos are the shorthand version of a company’s message to customers — a simple way to share the company’s values and make an impression.
Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.
