Emerge Smarter Blog

Qualitative Research: The Return to In-Person Fieldwork

Kat Figatner, Senior Vice President

On March 11 and 12, 2020, I had typical days as a qualitative moderator.

DIY Market Research Done Right: C+R’s Journey To Build The Industry’s First Automated DIY A&U Tool

Robbin Jaklin, President

I’ve been at C+R Research for most of my professional career, and it’s hard to believe how many changes I’ve seen over the years -- for us as a company, as well as the entire research industry.

Consumer Connections Series: Amplifying the Voice of the Black Consumer Part 2 - Generational POVs - Key Takeaways

Ashleigh Williams, Senior Director

To download the summary report, fill out the form to the right.

COVID-19: The Impact on Consumers’ Wallets

Consumer Costs of COVID-19

Four Keys to a Great Segmentation

Paul Metz, Executive Vice President

A segmentation study is a major undertaking for any brand – but the payoff is great as it provides a wealth of information and insight.

Consumer Connections Series: Summer Vacation + Travel - 5 Key Takeaways

Nancy Baum, Vice President

To download the summary report, fill out the form to the right.

Will Epidemiologists Get Back To “Normal” Before Us?

On June 8, 2020, The New York Times published

12 Tips for Successful Virtual Ideation

Working at home and travel restrictions have forced a wholesale migration to the virtual world for consumer research, workshops, and even ideations