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Emily Prozeller, Vice President
In market research, we always need to be considering the relevancy and timeliness of insights. What insights are evergreen? What needs to be revisited? Is now the best time?
Kat Figatner, Senior Vice President
If you’ve ever participated in a poorly executed brainstorming session, you can understand why so many cartoonists make light of them.
Mimie Lund, Vice President
On August 5, 2021, we continued our Consumer Connections Series and hosted a Consumer Roundtable discussion to explore consumer and shopper attitudes, mindsets, and behaviors during this uncertain
COVID-19 has demonstrated to us, more than ever, the challenges of a rapidly changing retail marketplace.
Zoë Honeycutt, Qualitative Analytical Support Specialist
With much of the United States locked down for parts of 2020 due to the COVID-19 pandemic and many schools and offices still closed, it comes as no surprise that how shoppers find and receive goods
Steve Stallard, Senior Vice President
Brands have been facing uncertainties since the start of the COVID-19 pandemic; and for many of them, this has led to tightening budgets, primarily spending less on advertising.
Erika Hammer, Vice President
I know I speak for many of my colleagues when I say that we’d love our work life to go back to the “status quo” – pre-pandemic conditions.
Consumer Costs of COVID-19
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