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Despite COVID, Brands Still Need Consumer Research to Know Where They Stand

Despite COVID, Brands Still Need Consumer Research to Know Where They Stand

Steve Stallard, Senior Vice President

Brands have been facing uncertainties since the start of the COVID-19 pandemic; and for many of them, this has led to tightening budgets, primarily spending less on advertising.

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Is It OK If Your Market Research Isn’t Always Revolutionary?

Is It OK If Your Market Research Isn’t Always Revolutionary?

Erika Hammer, Vice President

I know I speak for many of my colleagues when I say that we’d love our work life to go back to the “status quo” – pre-pandemic conditions.

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Revisiting COVID-19: American Consumers 60 Days Later

Revisiting COVID-19: American Consumers 60 Days Later

Hillary Stifler, Vice President

As soon as COVID-19 proved itself to be a big deal by keeping us, and many Americans, safe at home, C+R Research developed a COVID-19 Task Force to keep a pulse on changing consumer behaviors.

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Navigating the Quarantine – By A Former Technologically Challenged Individual

Navigating the Quarantine – By A Former Technologically Challenged Individual

Joanna Tai, Project Manager

The 21st century may not have brought us into the world of flying cars, outer space living, and a robotic maid named ‘Rosie’ like it did for ‘The Jetsons’; it does, however, allow us to live in a w

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Consumer Trends to Stay Aware of During and After the COVID-19 Pandemic

Consumer Trends to Stay Aware of During and After the COVID-19 Pandemic

Lindsay Schachinger, Quantitative Analyst

While most of the country has been in lockdown for several weeks now, consumers are without a doubt sinking into their new “normal.” Whether it be how consumers grocery shop, interact with friends

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COVID-19 Pandemic: Live Consumer Panel #6 - Five Takeaways

COVID-19 Pandemic: Live Consumer Panel #6 - Five Takeaways

Casey Sloan, Vice President

On April 30, 2020, we hosted our sixth and final Consumer Roundtable discussion to take a pulse on consumers’ evolving attitudes and behaviors during the coronavirus pandemic.

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COVID-19: Deciphering Consumer Stories to Help Brands

COVID-19: Deciphering Consumer Stories to Help Brands

Terrie Wendricks, Vice President

Stories – when it comes to shopping during the pandemic, everyone has them!

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