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Putting the Shopper First: Category Management Reinvented to Include Shopper Insights

Putting the Shopper First: Category Management Reinvented to Include Shopper Insights

Terrie Wendricks, Vice President

The category segment is the primary platform from which CPG brand owners interact with retailers, and Category Management provides the language, process framework, and metrics for communicating all

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Halloween History and 10 Fun Facts

Halloween History and 10 Fun Facts

Derek Bertelsen, Senior Project Manager

The holiday we know as Halloween started as a pre-Christian Celtic festival called Samhain (a Gaelic word pronounced “sow-win”), annually held around the first of November to celebrate last day of

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Is the ‘Organic’ Trend Wilting?

Is the ‘Organic’ Trend Wilting?

Zoe Honeycutt, Qualitative Project Coordinator

Organic has been a popular trend in the food and beverage space since the early 2000s when organically-raised fruits and vegetables first became widely available.

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Ways Amazon has Transformed the Retail Landscape

Ways Amazon has Transformed the Retail Landscape

Erika Hammer, Vice President

Over the years, Amazon has expanded its business to many different facets.

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The Rise of Impulse Shopping in the eCommerce World

The Rise of Impulse Shopping in the eCommerce World

Joanna Tai, Senior Research Analyst

It seems like everywhere you look, delivery trucks are dropping off boxes of recently purchased treasures. And, why wouldn’t that be the case - given that online shopping has never been easier?

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Value Channels:  The Other Opportunity

Value Channels: The Other Opportunity

Terrie Wendricks, Vice President

With the mass upheaval in retail, marketers are searching for any remaining growth opportunities.

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Ripped from the Headlines: “Big Data + Small Qual: Amazing Best Friends"

Ripped from the Headlines: “Big Data + Small Qual: Amazing Best Friends"

Terrie Wendricks, Vice President

I had the great pleasure of attending a presentation by Walgreens and a Vendor at the Quirk’s Event in Chicago in April, titled: “Big Data & Small Qual: Amazing Best Friends.”

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Building a Better Marketing Research Toolbox

Building a Better Marketing Research Toolbox

Dave Mastrofski, Vice President

It’s not how many tools you have, but how you use them together.

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