Kelly Gebhardt, Vice President
One key note speaker that stood out was Dan Pink who talked about his book To Sell is Human: The Surprising Truth about Moving Others.
Brenda Hurley, Executive Vice President
Hispanics make up 17% of the total US population. They are responsible for the highest percentage growth of the U.S. population, and that growth is coming from births--not immigration.
Bob Relihan, Senior Vice President
There is much debate over the superiority of online versus face-to-face qualitative research. Online qualitative is not just the latest thing.
One of the more infuriating experiences a moderator can encounter in a focus group is the respondent who seems to be critical of everything.
Paul Metz, Executive Vice President
By Paul Metz, Senior Vice President
One of the biggest flashes of insight I had about the grocery was the realization that it could be just like the jewelry store.
Walt Dickie, Senior Vice President
What, exactly, is a "sample panel," and what will one look like tomorrow?
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