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C+R Blog

Top Takeaways from TMRE Keynote

Kelly Gebhardt, Vice President

One key note speaker that stood out was Dan Pink who talked about his book To Sell is Human: The Surprising Truth about Moving Others.

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C+R Blog

Market Research in a Multicultural World

Brenda Hurley, Executive Vice President

Hispanics make up 17% of the total US population. They are responsible for the highest percentage growth of the U.S. population, and that growth is coming from births--not immigration.

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C+R Blog

Online vs. Face-to-Face Qualitative Research

Bob Relihan, Senior Vice President

There is much debate over the superiority of online versus face-to-face qualitative research. Online qualitative is not just the latest thing.

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Balancing Extreme Positive or Negative Attitudes in Focus Groups

Balancing Extreme Positive or Negative Attitudes in Focus Groups

Bob Relihan, Senior Vice President

One of the more infuriating experiences a moderator can encounter in a focus group is the respondent who seems to be critical of everything.

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C+R Blog

Four Keys to a Great Segmentation

Paul Metz, Executive Vice President

By Paul Metz, Senior Vice President

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C+R Blog

Shopper Insights at the Grocery Store

Bob Relihan

One of the biggest flashes of insight I had about the grocery was the realization that it could be just like the jewelry store.

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C+R Blog

The Future of Sample Panels

Walt Dickie, Senior Vice President

What, exactly, is a "sample panel," and what will one look like tomorrow?

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