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Six Consumer Segments Your Brand Should Be Marketing To

Six Consumer Segments Your Brand Should Be Marketing To

Brenda Hurley, Executive Vice President

We've identified some of today's most promising emerging consumer segments. These diverse groups span generations and cultures that brands should consider for their growth and buying power.

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Clean Label Initiatives: Balancers Consumers Approach to Clean Labels

Clean Label Initiatives: Balancers Consumers Approach to Clean Labels

Susan Ford, Manager Special Projects

We're exposing the attitudes and behaviors of four different consumer segments on clean labels. This post will cover our "Balancer" segment.

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Four Ways to Build Positive Relationships with Clients

Four Ways to Build Positive Relationships with Clients

Lisa Bloxson, Vice President

There is a lot of focus on consumer empathy, but we took a step back and started to think about client empathy and how we can go about fostering positive working relationships with our clients.

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If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your Brand

If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your Brand

Jorge Martínez-Bonilla, Senior Vice President

Much has been said over the past year about the importance of the Latino vote (and other minorities') and both major parties have touted their horns and gone to unprecedented lengths to appeal to the Latino vote

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Clean Label Initiatives: Keep It Simple Consumers Approach to Clean Labels

Clean Label Initiatives: Keep It Simple Consumers Approach to Clean Labels

Susan Ford, Manager Special Projects

We're exposing the attitudes and behaviors of four different consumer segments on clean labels. This post will cover the "Keep It Simple" segment

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What the Re-Urbanization of America Means for Marketers

What the Re-Urbanization of America Means for Marketers

Anthony Bahr, Senior Research Director

There is a migration underway: the return of American consumers from the suburbs to urban centers, and this migration shows few signs of slowing down.

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A Day in the Life of a Market Research Intern

A Day in the Life of a Market Research Intern

Alex Gajeski, Quantitative Research Intern

We asked one of our summer market research interns to tell us a bit more about his experience at C+R Research.

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Five Reasons Focus Groups Aren't Dead!

Five Reasons Focus Groups Aren't Dead!

Kat Figatner, Senior Vice President

The key to Focus Groups effective use is knowing when to use them. Here are five times when using Focus Groups makes sense.

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