Zoe Honeycutt, Qualitative Analytical Support Specialist
With the beginning of a new year (and decade) comes the inevitable slew of articles predicting what trends will influence consumers’ habits in 2020.
Kayla Myhre, Online Qualitative Analyst
When market research started back in the 1920s, quantitative research was the name of the game.
Terrie Wendricks, Vice President
I had the great pleasure of attending a presentation by Walgreens and a Vendor at the Quirk’s Event in Chicago in April, titled: “Big Data & Small Qual: Amazing Best Friends.”
Jim Farina, Logistics Director
Placing your products in the homes of consumers is essential to market superiority
Even though we’re seeing a surge in agile qualitative with online research, we believe that in-person qualitative will survive, and actually thrive in this new environment.
Emerging markets contain a large number of untapped consumers who are seeking novel products and they offer potentially lucrative opportunities for multi-national companies to grow their customer bases.
A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.
Kat Figatner, Senior Vice President
The key to Focus Groups effective use is knowing when to use them. Here are five times when using Focus Groups makes sense.
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