Emerge Smarter Blog

Qualitative Research: The Return to In-Person Fieldwork

Kat Figatner, Senior Vice President

On March 11 and 12, 2020, I had typical days as a qualitative moderator.

Trends in the Time of Coronavirus: Revisiting Some 2020 Trends

Zoe Honeycutt, Qualitative Analytical Support Specialist

A few months ago—pre-COVID19—we highlighted three trends that we felt could have the biggest impact on consumer behavior and sp

2020 Trends: Back to Basics

Zoe Honeycutt, Qualitative Analytical Support Specialist

With the beginning of a new year (and decade) comes the inevitable slew of articles predicting what trends will influence consumers’ habits in 2020.

The Evolution of Qualitative Research: From On-line to On-everywhere

Kayla Myhre, Online Qualitative Analyst

When market research started back in the 1920s, quantitative research was the name of the game.

Ripped from the Headlines: “Big Data + Small Qual: Amazing Best Friends"

Terrie Wendricks, Vice President

I had the great pleasure of attending a presentation by Walgreens and a Vendor at the Quirk’s Event in Chicago in April, titled: “Big Data & Small Qual: Amazing Best Friends.”

The Soup-to-Nuts of Product Testing Logistics

Jim Farina, Logistics Director

Placing your products in the homes of consumers is essential to market superiority
 

How to use Agile Methods with In-Person Qualitative Research

Even though we’re seeing a surge in agile qualitative with online research, we believe that in-person qualitative will survive, and actually thrive in this new environment.

Conducting Qualitative Research in Emerging Markets: Lessons from the Field Lesson #1: Collaboration Enables Deeper Insight

Emerging markets contain a large number of untapped consumers who are seeking novel products and they offer potentially lucrative opportunities for multi-national companies to grow their customer bases.