Emerge Smarter Blog

The Evolution of Qualitative Research: From On-line to On-everywhere

Kayla Myhre, Online Qualitative Analyst

When market research started back in the 1920s, quantitative research was the name of the game.

Ripped from the Headlines: “Big Data + Small Qual: Amazing Best Friends"

Terrie Wendricks, Vice President

I had the great pleasure of attending a presentation by Walgreens and a Vendor at the Quirk’s Event in Chicago in April, titled: “Big Data & Small Qual: Amazing Best Friends.”

The Soup-to-Nuts of Product Testing Logistics

Jim Farina, Logistics Director

Placing your products in the homes of consumers is essential to market superiority
 

How to use Agile Methods with In-Person Qualitative Research

Even though we’re seeing a surge in agile qualitative with online research, we believe that in-person qualitative will survive, and actually thrive in this new environment.

Conducting Qualitative Research in Emerging Markets: Lessons from the Field Lesson #1: Collaboration Enables Deeper Insight

Emerging markets contain a large number of untapped consumers who are seeking novel products and they offer potentially lucrative opportunities for multi-national companies to grow their customer bases.

Market Research and The Rising Data Tide

Matt Werner

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.

Five Reasons Focus Groups Aren't Dead!

Kat Figatner, Senior Vice President

The key to Focus Groups effective use is knowing when to use them. Here are five times when using Focus Groups makes sense.

Acknowledging Intimate Behavior: Harnessing Emotional Insights from Online Qualitative

Emily Prozeller, Research Director

At C+R, we have found that we're able to uncover deep emotional insights and build empathy with your consumers and customers with online and even mobile projects. To do this though, we need to earn the right with consumers so that they tell us what we wan