Industry Events

When CPG marketers need a deep understanding of their category, they don’t always have the luxury of extended timetables or vast budgets to commit to research. Whether they are a small startup brand exploring new space, an established brand with limited funds, or a new product team trying to find untapped opportunities, chances are they need robust category insights quickly and without breaking the budget.

To fill this need, C+R Research has developed A+U NOW^®, the industry’s first and only automated DIY attitude and usage study designed specifically for CPG brands. With A+U NOW, CPG marketers can go well beyond the normal limitations of DIY reporting to get comprehensive A&U insights in a matter of a couple days.

In the session, we will demonstrate the simplicity, agility, and analytical depth of A+U NOW^®, and you’ll learn how it delivers:

• Category definitions, study parameters, and focus brands defined by the user
• C+R’s well-known highest sample quality and data integrity standards
• A fully formatted, editable report with drill-down data access through a custom portal
• A start-to-finish completion time of a day or two

Topic(s) Covered:

• New techniques – qualitative and quantitative
• Automated research

Tracking research has come a long way. Today more than ever, it is easier to elevate insights from survey-based trackers by integrating various types of behavioral data with survey results. In this session, we will highlight a case study illustrating how an existing tracking database can be supercharged to illuminate fresh opportunities in cost-effective and efficient ways by utilizing partnerships and creative approaches to third-party data integration and analysis.

With one of our most robust shopper solutions, Illuminator®, we will showcase how we created a modern shopper segmentation among U.S. parents and the effective ways we reached them through targeted media. We will also highlight how we uncovered the smartest strategies to reach each segment. And, lastly, we will showcase how we brought each segment to life for the stakeholders to help them to create targeted messaging.

Due to a strategic shift, at the beginning of 2019, Johnsonville’s new product pipeline was virtually empty and our foundational learnings were aging and stale. By partnering with C+R Research and Ideas To Go, Johnsonville was able to solve both problems at once through an occasion-based consumer-centric learning and ideation process.

Key Takeaways:

• How an established brand was able to take a fresh look through the lens of usage occasions to identify new areas of opportunity
• The power of involving cross-functional team members in both in-home immersions and consumer-centric ideation/co-creation
• How to leverage cooperation across vendor partners to create strong internal stakeholder buy-in

Tracking research has come a long way. Today more than ever, it is easier to elevate insights from survey-based trackers by integrating various types of behavioral data with survey results. In this session, we will highlight a case study illustrating how an existing tracking database can be supercharged to illuminate fresh opportunities in cost-effective and efficient ways by utilizing partnerships and creative approaches to third-party data integration and analysis.

With one of our most robust shopper solutions, Illuminator®, we will showcase how we created a modern shopper segmentation among U.S. parents and the effective ways we reached them through targeted media. We will also highlight how we uncovered the smartest strategies to reach each segment. And, lastly, we will showcase how we brought each segment to life for the stakeholders to help them to create targeted messaging.

Some people mistakenly use the term Millennial to refer to anyone young. In reality, it’s Gen Z who have graduated from college and are entering the workforce. The oldest of Generation Alpha are only halfway done with elementary school, and this youngest cohort of a consumer is more multicultural than any generation before – less than half are non-Hispanic white. But, what does this mean for brands who want to conduct research with them?

• Tips and tricks for engaging with Gen Z and Generation Alpha consumers today.
• Kids’ developmental milestones you should know before doing research
• Multicultural perspectives, including cultural considerations for researching Gen Z and Generation Alpha
   

When the landscape of the frozen food category changed quickly due to the pandemic, Schwan’s Consumer Brands needed to understand consumers’ attitudes toward and usage of the category to make important brand decisions. Should they pivot? Stay the course? Find opportunities for innovation? For Schwan’s Consumer Brands, capturing insights rapidly and efficiently was key for a competitive advantage.

Hear how C+R’s new DIY automated Attitude and Usage platform called A+U NOW^® was the right solution for Schwan’s Consumer Brands to get robust insights into the frozen food category – from usage occasions to brand perceptions – in a matter of days. 

In the session, you’ll learn how Schwan’s Consumer Brands: 

• Evaluated its criteria for agile/DIY research solutions to understand the quick changing landscape
• Was able to deep dive into the frozen appetizers category by leveraging a full data set and finished report via A+U NOW^® – guiding recommendations for their brand portfolio