Insights Tech Showcase, Quant Showcase- | Virtual
When CPG marketers need a deep understanding of their category, they don’t always have the luxury of extended timetables or vast budgets to commit to research. To fill this need, C+R Research has developed A+U NOW®, the industry’s first and only automated DIY Attitude & Usage tool designed specifically for CPG brands.
In the session, we will demonstrate the simplicity, agility, and analytical depth of A+U NOW, and you’ll learn how it delivers:
- Category definitions, study parameters, and focus brands defined by the user
- C+R’s well-known highest sample quality and data integrity standards
- A fully-formatted, editable report with drill-down data access through a custom portal
- A start-to-finish completion time of a day or two