Quirk's Virtual Fall Event- | 11:00 AM EST | Virtual
When CPG marketers need a deep understanding of their category, they don’t always have the luxury of extended timetables or vast budgets to commit to research. Whether they are a small startup brand exploring new space, an established brand with limited funds, or a new product team trying to find untapped opportunities, chances are they need robust category insights quickly and without breaking the budget.
To fill this need, C+R Research has developed A+U NOW®, the industry’s first and only automated DIY attitude and usage study designed specifically for CPG brands. With A+U NOW, CPG marketers can go well beyond the normal limitations of DIY reporting to get comprehensive A&U insights in a matter of a couple days.
In the session, we will demonstrate the simplicity, agility, and analytical depth of A+U NOW®, and you’ll learn how it delivers:
- Category definitions, study parameters, and focus brands defined by the user
- C+R’s well-known highest sample quality and data integrity standards
- A fully formatted, editable report with drill-down data access through a custom portal
- A start-to-finish completion time of a day or two
- New techniques – qualitative and quantitative
- Automated research