Industry Events

When CPG marketers need a deep understanding of their category, they don’t always have the luxury of extended timetables or vast budgets to commit to research. To fill this need, C+R Research has developed A+U NOW^®, the industry’s first and only automated DIY Attitude & Usage tool designed specifically for CPG brands.  

In the session, we will demonstrate the simplicity, agility, and analytical depth of A+U NOW, and you’ll learn how it delivers: 

• Category definitions, study parameters, and focus brands defined by the user 
• C+R’s well-known highest sample quality and data integrity standards  
• A fully-formatted, editable report with drill-down data access through a custom portal   
• A start-to-finish completion time of a day or two