Industry Events

When CPG marketers need a deep understanding of their category, they don’t always have the luxury of extended timetables or vast budgets to commit to research. To fill this need, C+R Research has developed A+U NOW^®, the industry’s first and only automated DIY Attitude & Usage tool designed specifically for CPG brands.  

In the session, we will demonstrate the simplicity, agility, and analytical depth of A+U NOW, and you’ll learn how it delivers: 

• Category definitions, study parameters, and focus brands defined by the user 
• C+R’s well-known highest sample quality and data integrity standards  
• A fully-formatted, editable report with drill-down data access through a custom portal   
• A start-to-finish completion time of a day or two 

Insights professionals know that one of the most effective tools in consumer research is a well-designed segmentation. This type of research allows marketers to optimize brand strategies by grouping category consumers into marketable, like-minded segments. Traditionally, segmentation research is oftentimes considered a luxury due to the time required for complex planning and analysis, as well as the cost. As a result, brands without the benefit of traditional segmentation research may need to rely on guesswork to guide them in targeting their prime prospects.

Join C+R Research to hear how an emerging frozen foods company recently gained leverageable consumer segment insights to find its place in the market using SmartMarketTM Segmentation, an agile and cost-effective turnkey segmentation report available to CPG marketers. In this presentation, you’ll learn about...

• The mechanism behind the SmartMarket Segmentation design and introduction to the six distinct segments built on C+R’s 60 years of CPG consumer segmentation experience
• Why this frozen food client opted for SmartMarket segmentation vs. traditional segmentation
• How the company leveraged SmartMarket to better understand its marketplace and guide marketing strategies

One of the core benefits of Qualitative Research is its ability to uncover contextual perceptions, behaviors, and, most significantly, emotions. We’ve found that using a mix of asynchronous and live qualitative methods (in-person or online), allows researchers to uncover new, complementary and harmonious ways to empathize with target audiences by experiencing these behaviors and emotions from multiple angles.  

In this presentation, we will feature a case study that outlines how this qualitative cocktail has allowed our clients to understand their consumers’ behaviors and perceptions, as well as to evoke often subconscious emotions to provide a 360-degree view. Specifically, the presentation will help you understand how to:

• Identify project types/objectives that are best suited for a hybrid approach, and why
• Identify the proper asynchronous and live methods – and the “right mix” of each
• Demonstrate the advantages of the hybrid approach 
• Showcase the case study: Detailing the what, why, and how – along with the resulting success