Industry Events

Tracking research has come a long way. Today more than ever, it is easier to elevate insights from survey-based trackers by integrating various types of behavioral data with survey results. In this session, we will highlight a case study illustrating how an existing tracking database can be supercharged to illuminate fresh opportunities in cost-effective and efficient ways by utilizing partnerships and creative approaches to third-party data integration and analysis.

With one of our most robust shopper solutions, Illuminator®, we will showcase how we created a modern shopper segmentation among U.S. parents and the effective ways we reached them through targeted media. We will also highlight how we uncovered the smartest strategies to reach each segment. And, lastly, we will showcase how we brought each segment to life for the stakeholders to help them to create targeted messaging.

Due to a strategic shift, at the beginning of 2019, Johnsonville’s new product pipeline was virtually empty and our foundational learnings were aging and stale. By partnering with C+R Research and Ideas To Go, Johnsonville was able to solve both problems at once through an occasion-based consumer-centric learning and ideation process.

Key Takeaways:

• How an established brand was able to take a fresh look through the lens of usage occasions to identify new areas of opportunity
• The power of involving cross-functional team members in both in-home immersions and consumer-centric ideation/co-creation
• How to leverage cooperation across vendor partners to create strong internal stakeholder buy-in

Tracking research has come a long way. Today more than ever, it is easier to elevate insights from survey-based trackers by integrating various types of behavioral data with survey results. In this session, we will highlight a case study illustrating how an existing tracking database can be supercharged to illuminate fresh opportunities in cost-effective and efficient ways by utilizing partnerships and creative approaches to third-party data integration and analysis.

With one of our most robust shopper solutions, Illuminator®, we will showcase how we created a modern shopper segmentation among U.S. parents and the effective ways we reached them through targeted media. We will also highlight how we uncovered the smartest strategies to reach each segment. And, lastly, we will showcase how we brought each segment to life for the stakeholders to help them to create targeted messaging.

Some people mistakenly use the term Millennial to refer to anyone young. In reality, it’s Gen Z who have graduated from college and are entering the workforce. The oldest of Generation Alpha are only halfway done with elementary school, and this youngest cohort of a consumer is more multicultural than any generation before – less than half are non-Hispanic white. But, what does this mean for brands who want to conduct research with them?

• Tips and tricks for engaging with Gen Z and Generation Alpha consumers today.
• Kids’ developmental milestones you should know before doing research
• Multicultural perspectives, including cultural considerations for researching Gen Z and Generation Alpha