Understanding the Inequities of Black Women’s Pregnancy Journeys
overview Our client, a national non-profit, outlined a plan for a series of research initiatives to better understand disparities in Black women’s maternity healthcare in the United States. The full 100-week journey sought to uncover these disparities and the causes behind higher mortality rates in the Black community. C+R’s Culturebeat team was selected as a research partner,…
Helping to Develop Messaging Strategies for People at Higher Risk of Suicide
overview In July 2022, the U.S. transitioned the 10-digit National Suicide Prevention Lifeline to 988, an easy-to-remember three-digit number for 24/7 crisis care. With the nationwide transition to 988, a need arose for 988-specific formative research among groups at higher risk of, or disproportionately impacted by, suicide to help support culturally sensitive, responsive, effective, and…
Providing the Roadmap for a Non-Profit to Help Teens Raise Their Hand for Help
overview Our client, a U.S. non-profit organization whose mission is to protect the emotional health and prevent suicide in teens and young adults, knows that seeking help can be a challenge for youth. This leads to many struggling to, or completely failing to, reach out when faced with challenging situations as it pertains to their…
Encouraging Teens to Start Saving
overview C+R assisted a nonprofit organization in researching the savings attitudes and behaviors of teens over an eight-month period. The teens had recently completed a program sponsored by the nonprofit, and the organization was interested in understanding what effects the program had on teens’ willingness to save some of the money earned via summer jobs….
Identifying Drivers of Interest for STEM and Science Careers Among Teens
overview Our client, a nonprofit organization, wanted to understand what drives interest in STEM-related fields among teens to help develop programs that would encourage more teens to choose science as an area of interest and potential career. C+R’s challenge was to identify the most impactful ways to encourage the exploration of STEM subjects after high…
Helping a Nonprofit Improve Mental Health Resources for Animal Care Professionals
overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…
Using Segmentation to Target Those Most Likely to Give
overview A medical and research non-profit was developing a strategic plan to grow their base of charitable donors. To help with this initiative, they sought to gain a thorough understanding of the different motivations to support charitable organizations, as well as general attitudes and emotions associated with the act of giving. C+R created a multi-phase…
Building a Complete Brand Picture
overview A state lottery needed a deeper understanding of the “path to purchase” lottery tickets and a broader understanding of their players’ behaviors and attitudes toward the lottery. To accomplish these two goals, they contacted C+R Research. OUR APPROACH Two Objectives, Two Surveys To meet the client’s needs, C+R conducted two robust online surveys: After…
Agile Research Case Study: Optimizing New Product Packaging
overview One of C+R’s clients, a marketing cooperative, works with food manufacturer brands to launch new products throughout the year; therefore, packaging research is a regular part of their work. The client came to C+R looking for an efficient approach to incorporate packaging research into their workflow. C+R’s (– CopyIQ HL: https://www.crresearch.com/methods-quantitative-market-research-ad-testing) system emerged as…
