Generating New Menu and Promotional Items with Virtual Ideation

Generating New Menu and Promotional Items with Virtual Ideation

overview The COVID-19 pandemic changed meetings, perhaps forever. Virtual meetings via Zoom, Teams, and the like, have become ubiquitous and—for some—the perfect opportunity to turn off the camera and disengage. But what happens when you have an urgent business need that requires high engagement across a wide sector of your employees? Our client, a casual…

Flash Qual – Understanding the Fast Food Diner Quickly and Comprehensively

Flash Qual – Understanding the Fast Food Diner Quickly and Comprehensively

overview How do you glean in-depth results on a tight timeline without sacrificing depth of information? A top beverage company was looking for insights into the personal lives and needs of diners at a specific quick service restaurant (QSR) chain where their beverage products are sold. They wanted to better understand what consumers look for…

Exploratory Research for a European Food Manufacturer Entering the US Market

Exploratory Research for a European Food Manufacturer Entering the US Market

overview How does a European-based food manufacturer known for innovation break into the U.S. market, especially when their new product may seem a bit “foreign” to U.S. consumers? A European-based food manufacturer approached C+R for help evaluating and optimizing a new product offering designed for U.S. consumers. Their ultimate goal? Successfully introduce a new sector…