Determining the Best Menu Option Based on Unconscious Behaviors
overview Our client, a leading fast-food restaurant, wanted to improve the ordering experience at its restaurants while introducing/highlighting several new innovative menu items. To obtain the consumer perspective, research was needed to gain an in-depth understanding of menu creative executions, ability for consumers to identify new menu items, and to determine the overall best menu…
Testing Healthier Options for Kids for Quick-Serve Restaurant
overview Consumers have become more health conscious over the past few years; parents seek healthier options for their kids, and adventurous adult eaters are looking for healthy yet tasty options that won’t bore their palates. Additionally, both consumer segments are eager for fast food options that reflect this desire for healthier eating. So how does…
Identifying “Jobs to Be Done” Opportunities for C-Store Hot Foods
overview A food service brand had a “jobs to be done” idea for prepared foods at convenience stores; the brand suspected there were more opportunities for the category than c-stores realized. The client wanted to identify “white space” their category could fill for “jobs to be done,” and also establish themselves as the category experts….
The Lunch Menu: How to Manage Operational Needs with Student Preferences
overview A frozen foods manufacturer interested in expanding its offerings to include Asian meals and appetizers needed to first understand customers’ attitudes toward these foods. The company was the current share leader in the kindergarten through high school channel for pizza, but their Asian meals and appetizers were undeveloped in this channel. They looked to…
How to Determine Brand Equity with a Six Year Old
overview A leading fast-food restaurant wanted to determine brand equity among a group of very young consumers – some as young as six years old. The restaurant was looking to understand how their brand stacked up to its competitors. To responsibly and effectively study these young consumers, C+R researchers knew they’d need to get creative….
Helping a Catalog-Based Food Company Determine Their Porfolio Strategy
overview Identifying specific product appeal can be difficult, especially when a client has a wide spectrum of products. Our client, a food company with a catalog-based sales approach, wanted to assure they could meet the needs of future customers with their product portfolio, but wasn’t sure how those needs differed from current customers’ needs. C+R…
