Testing Healthier Options for Kids for Quick-Serve Restaurant
overview Consumers have become more health conscious over the past few years; parents seek healthier options for their kids, and adventurous adult eaters are looking for healthy yet tasty options that won’t bore their palates. Additionally, both consumer segments are eager for fast food options that reflect this desire for healthier eating. So how does…
Identifying Jobs to Be Done Opportunities for C-Store Hot Foods
overview A food service brand had a “jobs to be done” idea for prepared foods at convenience stores; the brand suspected there were more opportunities for the category than c-stores realized. The client wanted to identify “white space” their category could fill for “jobs to be done,” and also establish themselves as the category experts….
The Lunch Menu: How to Manage Operational Needs with Student Preferences
overview A frozen foods manufacturer interested in expanding its offerings to include Asian meals and appetizers needed to first understand customers’ attitudes toward these foods. The company was the current share leader in the kindergarten through high school channel for pizza, but their Asian meals and appetizers were undeveloped in this channel. They looked to…
How to Determine Brand Equity with a Six Year Old
overview A leading fast-food restaurant wanted to determine brand equity among a group of very young consumers – some as young as six years old. The restaurant was looking to understand how their brand stacked up to its competitors. To responsibly and effectively study these young consumers, C+R researchers knew they’d need to get creative….
Helping a Catalog-Based Food Company Determine Their Porfolio Strategy
overview Identifying specific product appeal can be difficult, especially when a client has a wide spectrum of products. Our client, a food company with a catalog-based sales approach, wanted to assure they could meet the needs of future customers with their product portfolio, but wasn’t sure how those needs differed from current customers’ needs. C+R…
Generating New Menu and Promotional Items with Virtual Ideation
overview The COVID-19 pandemic changed meetings, perhaps forever. Virtual meetings via Zoom, Teams, and the like, have become ubiquitous and—for some—the perfect opportunity to turn off the camera and disengage. But what happens when you have an urgent business need that requires high engagement across a wide sector of your employees? Our client, a casual…
Flash Qual – Understanding the Fast Food Diner Quickly and Comprehensively
overview How do you glean in-depth results on a tight timeline without sacrificing depth of information? A top beverage company was looking for insights into the personal lives and needs of diners at a specific quick service restaurant (QSR) chain where their beverage products are sold. They wanted to better understand what consumers look for…
Exploratory Research for a European Food Manufacturer Entering the US Market
overview How does a European-based food manufacturer known for innovation break into the U.S. market, especially when their new product may seem a bit “foreign” to U.S. consumers? A European-based food manufacturer approached C+R for help evaluating and optimizing a new product offering designed for U.S. consumers. Their ultimate goal? Successfully introduce a new sector…
