Increasing Program Participation Among Multicultural Patients
overview Our client, the leading non-profit for specific disease research and education, offers a program to those patients who suffer from this disease. The program leverages collaboration between patients and healthcare providers to ensure all patients get high-quality care, treatment, and outcomes. The leaders of this collaborative program wanted to make sure that they were…
Optimizing Creative Assets in Cardiologists’ Offices for Patient Engagement
overview When patients and cardiologists are discussing the possibility of a medical device or procedure, there are many questions, fears, and concerns in patients’ minds. To help bridge knowledge gaps and walk patients through what they can expect, cardiologists use drawings, videos, and models, in addition to their oral explanation of the device and procedure….
Understanding the Patient Journey to Help Guide a Successful New Indication Launch
overview For individuals receiving a diagnosis of heart failure, it often arrives unexpectedly; the revelation of their heart failure condition frequently occurs during a cardiovascular event requiring hospitalization. This diagnosis not only takes patients by surprise but also reveals hidden risk factors such as iron deficiency (ID) and iron deficiency anemia (IDA), which can be…
Market Research for the Healthcare Industry
Turning Challenges to Opportunities Navigating today’s healthcare landscape means translating complex science and policy into clear, human-centered insights—whether you’re speaking to patients, providers, or payers. Healthcare conversations are layered and complex—but at C+R, we make them clear and actionable, helping clients connect with the real motivations behind decisions. Because healthcare is never one size fits…
Helping a Nonprofit Improve Mental Health Resources for Animal Care Professionals
overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…
Understanding the Shopping Journey for Elective Procedures
overview As researchers, we often work with clients to help them better understand their shopper journey. When speaking of Shopper Journey work, most people immediately think of items purchased at retailers and the CPG industry. However, the shopper journey is important across all types of products and services, including the healthcare industry. While surgical procedures…
Identifying Physicians’ Roles in Patients’ Pharmacy Selection to Refine Brand Vision and Develop Strategy
overview When it comes to improving patient outcomes, medication non-compliance is often cited as a top barrier. So how can a company offering a new time-saving and convenient prescription delivery option get their service into the hands of patients who need help? And, to what extent can physicians be enlisted as allies in promoting the…
