Enhancing the Patient Journey for Minimally Invasive Weight-loss Procedures Through UX Research

Enhancing the Patient Journey for Minimally Invasive Weight-loss Procedures Through UX Research

overview Agile Research That Shaped Bariatric Procedure Engagement Tools A global medical device company sought to improve how it engages with potential patients exploring less-invasive weight-loss treatments. Focused on advancing solutions in bariatrics—the medical specialty dedicated to managing and treating obesity—the company aimed to offer a safer, more accessible alternative to traditional surgical procedures. With…

Increasing Clinical Trial Engagement Among Black and Hispanic IBD Patients

Increasing Clinical Trial Engagement Among Black and Hispanic IBD Patients

overview Addressing Cultural Barriers to IBD Clinical Trial Participation A national health-focused nonprofit organization sought to address disparities in clinical trial participation for inflammatory bowel disease (IBD) among multicultural populations—specifically Black and Hispanic communities. This initiative aimed to uncover barriers to trial participation and inform culturally attuned outreach strategies.  Using agile qualitative research, our team…

Understanding Chronic Pain Shoppers to Drive Retail Strategy

Understanding Chronic Pain Shoppers to Drive Retail Strategy

overview Building Retail Relevance in a Complex Pain Management Landscape A pharmaceutical company serving as the category advisor for analgesics (pain-relieving medications) partnered with a large retail client to elevate their positioning in the pain relief space. While the client had strength in traditional over-the-counter products, chronic pain shoppers were increasingly looking elsewhere—particularly to a…

Breast Cancer Ad Testing with Hard-to-Reach Patients

Breast Cancer Ad Testing with Hard-to-Reach Patients

overview Agile Research That Shaped Breast Cancer Ad Messaging An ad agency supporting a pharmaceutical company needed to test advertising concepts for a new metastatic breast cancer (mBC) treatment. The challenge? Conduct qualitative research with a very specific patient population—within a matter of days. With our expertise and nimble recruitment approach, we were able to…

Understanding the Inequities of Black Women’s Pregnancy Journeys

Understanding the Inequities of Black Women’s Pregnancy Journeys

overview Our client, a national non-profit, outlined a plan for a series of research initiatives to better understand disparities in Black women’s maternity healthcare in the United States. The full 100-week journey sought to uncover these disparities and the causes behind higher mortality rates in the Black community. C+R’s Culturebeat team was selected as a research partner,…

Increasing Program Participation Among Multicultural Patients

Increasing Program Participation Among Multicultural Patients

overview Our client, the leading non-profit for specific disease research and education, offers a program to those patients who suffer from this disease. The program leverages collaboration between patients and healthcare providers to ensure all patients get high-quality care, treatment, and outcomes. The leaders of this collaborative program wanted to make sure that they were…

Optimizing Creative Assets in Cardiologists’ Offices for Patient Engagement

Optimizing Creative Assets in Cardiologists’ Offices for Patient Engagement

overview When patients and cardiologists are discussing the possibility of a medical device or procedure, there are many questions, fears, and concerns in patients’ minds. To help bridge knowledge gaps and walk patients through what they can expect, cardiologists use drawings, videos, and models, in addition to their oral explanation of the device and procedure….

Understanding the Patient Journey to Help Guide a Successful New Indication Launch

Understanding the Patient Journey to Help Guide a Successful New Indication Launch

overview For individuals receiving a diagnosis of heart failure, it often arrives unexpectedly; the revelation of their heart failure condition frequently occurs during a cardiovascular event requiring hospitalization. This diagnosis not only takes patients by surprise but also reveals hidden risk factors such as iron deficiency (ID) and iron deficiency anemia (IDA), which can be…