overview Aligning Brand Growth with Consumer Needs To stay relevant in a crowded category, a home textiles company needed more than product line extensions—it needed a clear view of unmet consumer needs. The goal was to shift from price-driven tactics to a strategy built around actionable insights, enabling smarter brand alignment, innovation, and channel activation….
overview A senior and retiree-based nonprofit had developed a digital web experience for pre-retired individuals to help motivate them to take action for long-term financial security. However, the bounce rates were higher than anticipated, meaning users were not staying on the site long enough to see all of the valuable information being offered. The organization…
overview A grocery retailer had created a new online grocery shopping site prototype and needed feedback from shoppers to optimize the offering and set it apart from both competitors and a parent site. C+R first gathered a benchmark understanding of the current shopping experience before conducting a website prototype test via live, remote moderated interviews…
overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….
