Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences
overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….
Assessing the Physical and Digital Shopper Journey to Inform Retail Strategies
overview Our client, a major food company, sought to understand the physical and digital shopper journeys of the shelf-stable and refrigerated salsa, Mexican sauce, and guacamole categories among the General Population, as well as Hispanic shoppers. They approached C+R Research for help in implementing a path-to-purchase study that ultimately allowed them to develop long- and…
Helping a Retailer Organize Its Departments to Meet Shoppers’ Needs
overview Our client, a leading retailer that serves the needs of rural shoppers, operates stores with a wide variety of departments. Given the diverse number of departments, there was a desire to learn more about how key departments should be organized based on shoppers’ main purchase decision criteria. Their goal was to use the results…
Online Community: A Hub for Innovation and Connection with Convenience Store Shoppers
overview To remain ahead of the innovation game, consumer packaged goods (CPG) companies must remain well-informed about the changing interactions between shoppers and various retail channels. Our client was focused on convenience stores and came to us for a research solution to help them build strong relationships with convenience store operators/owners. The goal was to…
