-
-
Assessing Potential Hispanic Market Opportunities
overview Today, almost 20% of the U.S. population is Hispanic; by 2044, Hispanic people are projected to make up 25% of the population. And the median age of American Hispanics is young – just 27 years old compared with 42 for non-Hispanic whites. A multinational musical instrument manufacturer noticed these population trends and hoped Hispanic…
-
Driving Greater Satisfaction Among NFL Season Ticket Holders
overview An NFL franchise approached C+R with a unique research proposition. The franchise had enjoyed success on the field, as well as in the stands, and continued to have a close relationship with the local community. However, quantitative data had suggested a recent drop in satisfaction with several critical game-day components. Team management was interested…
-
Building a Gym Membership Package – From the Ground Up
overview A fitness center brand wanted to position themselves to attract new customers (in an already competitive environment). To do this, they knew they needed a better understanding of consumer needs and interests, including perspectives on pricing, features, and add-ons. C+R developed an online survey with a discrete choice exercise to help the brand determine…
-
