Combining In-Person and Online Qualitative for Faster, More Flexible Results with Kids

This event has ended. Please complete the form to view the recording

About This Webinar

Online qualitative with kids? It’s not a fairy tale. Our veteran youth and family experts have pioneered a dynamic hybrid method that leverages the strength of digital natives’ comfort with technology, supported by traditional observation and interpretation. We will present a case study on the nature of performance and fame to illustrate how to successfully “jump over the candlestick” into the world of online qualitative with kids. We will explore:

• Our unique hybrid method and why it works
• Benefits and drawbacks of online versus in-person methods with kids
• Case Study: “Performance and Fame,” and implications for your brand
• How online qualitative can work for your kids’ study

Erin Barber

Executive Vice President, Online Qualitative Research