Combining In-Person and Online Qualitative for Faster, More Flexible Results with Kids

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About This Webinar

Online qualitative with kids? It’s not a fairy tale. Our veteran youth and family experts have pioneered a dynamic hybrid method that leverages the strength of digital natives’ comfort with technology, supported by traditional observation and interpretation. We will present a case study on the nature of performance and fame to illustrate how to successfully “jump over the candlestick” into the world of online qualitative with kids. We will explore:

  • Our unique hybrid method and why it works
  • Benefits and drawbacks of online versus in-person methods with kids
  • Case Study: “Performance and Fame,” and implications for your brand
  • How online qualitative can work for your kids’ study

Erin Barber

Executive Vice President, Online Qualitative Research