Browse New insights by Topic Being Released Over 2026

Learn how shoppers pay says more than you think and how What they now value most—security, speed, and flexibility—should influence your 2026 strategy

Shopper behaviors are shifting faster than ever, driven by technology, convenience, and changing expectations across the path to purchase.

ShopperPulse™, C+R’s shopper insights division, dives into these changes in their newest research, The ShopperPulse Perspective: Insights on the Payment Evolution. This timely research powered by Prodege dives into the evolving world of payment behaviors and keeps you connected to what matters most to consumers at checkout.

Understand how changing payment preferences are reshaping the path to purchase, with essential new insights brands and retailers need to stay competitive.

What You’ll Learn

• The top drivers and barriers shaping payment adoption
• How trust and fraud protection impact brand loyalty
• The role of mobile wallets, BNPL, and biometrics in modern shopping
• Generational and multicultural nuances influencing how people pay

What is the ShopperPulse perspective series?

The ShopperPulse Perspective series emerged out of a need to continually keep up with today’s ever-evolving shopper. Led by our ShopperPulse team, this ongoing series explores timely shopper trends and behaviors.  So, when you need a quick read on emerging behaviors or a deeper look into what’s driving conversion, The ShopperPulse Perspective helps you stay ahead of the shopper curve with up-to-date data and expert interpretation. 

What is Prodege?

Prodege (pro-dé-gée) is a consumer marketing and insights platform fueled by leading loyalty programs that propel brand growth.

These Insights are brought to you by C+R Research’s shopper insights division, the ShopperPulse™ team

Kathleen Blum

Vice President, Shopper Insights Research

Kayla Myhre

Director, Shopper Insights Research