What Shoppers See, Think and Feel Without Saying a Word

Thursday, July 24 | 12 PM CT

When it comes to Shopper Insights research, we’re often limited by and reliant on what shoppers are willing and able to share about their experiences. However, behavioral science techniques have allowed us to gradually bridge this knowledge gap.

During this Emerge Smarter webinar, join our Shopper Insights experts, Kathleen Blum, Vice President, and Kayla Myhre, Director, for a discussion about how behavioral science can help you gain greater access to shoppers’ feelings, behaviors, and intentions. Specifically, we’ll be unveiling C+R’s latest approach, ShopperPulse™, which uncovers deeper insight into how shoppers think and behave.

Kathleen and Kayla will also be joined by our ShopperPulse partners at Immersion (including Laura Beavin-Yates, Chief Marketing Officer) for their expert perspectives.

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Webinar hosted by:

Key Takeaways

  • Elevating Shopper Research: Learn how behavioral techniques add unique value to shopper research, specifically path-to-purchase and journey initiatives
  • New Innovative Tools: Discover how pairing eye-tracking and neuroscientific approaches can help you understand your shoppers at a newer, deeper level
  • Reveal Untapped Insights: Explore how ShopperPulse can help you uncover what your shoppers aren’t saying and what this means for your brand