Ebook

Social Listening as a Compliment To Traditional Qualitative and Quantitative Methodologies eBook

About This Ebook

Along with quantitative and qualitative methodologies this eBook also sheds light on a hybrid of quant and qual read from social listening. The agility of social listening allows us to capture large volumes of qualitative data and quantify them through the power of text analytics. It is quick, inexpensive, and effective which makes it a great supplement to traditional methods.

Alex Palermo

Senior Vice President, Quantitative Research