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Situation

A leading beverage company needed a "disaster check" prior to launching a new advertising campaign to determine if the ads targeted for men would alienate women, and therefore, negatively impact future purchase interest.

Outcome

Using a 1-day "flash qual" design we were able to provide our client with a quick understanding of female perception of the ads. Additionally, we provided detailed optimizations to the ads to better reach a broader audience, all while meeting urgent timing requirements.

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