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Mimie Lund is a Vice President on the qualitative team with more than 20 years of strategic planning and market research experience.  

Mimie is well-versed in moderating both adults and kids, across in-person qualitative methodologies, for QSR, CPG, automotive, apparel, tech, B2B and media clients. In addition, Mimie facilitates activation workshops and ideation sessions to guide clients in turning research insights into business strategies and innovation. 

Prior to joining C+R Research, Mimie has held Insights and Strategic Planning roles for manufacturers such as Creata Promotions, and agencies including Arc Worldwide, Geometry Global (G2) and FCB Global (Draft Worldwide). 

Mimie’s education background includes Columbia College Chicago and the Burke Institute’s Qualitative Certification Program. Her work has been recognized by many industry awards, including a Cannes Lion Gold win.

  • What's the most rewarding thing about your job? 

    Helping clients move their business forward.

  • If you were an animated character, who would you be and why?

    Chihiro from Spirited Away—she's open-minded, empathetic, and brave through hardship.

  • What's your favorite restaurant in Chicago and what do you order there? 

    Hopleaf—I will have a beer and mussels with fries.

  • What's your favorite thing about Market Research? What do you enjoy about Market Research?

    Learning about people = learning about yourself.