Mimie Lund is a Vice President on the qualitative team with more than 25 years of insights experience.
Mimie is well-versed in moderation of both adults and kids, across in-person qualitative methodologies for QSR, CPG, automotive, apparel, tech, B2B and media clients. In addition, Mimie facilitates activation workshops and ideation sessions to guide clients in turning research insights into business strategies and innovation.
Throughout her career, Mimie has held senior Research, Insights and Strategic Planning roles at agencies including Arc Worldwide, Frankel, G2 and Draft Worldwide. Mimie is a graduate of the Burke Institute’s Qualitative Program. Her work has been recognized by industry awards, including a Cannes Lion Gold win.
What's the most rewarding thing about your job?
Helping clients move their business forward.
If you were an animated character, who would you be and why?
Chihiro from Spirited Away—she's open-minded, empathetic, and brave through hardship.
What's your favorite restaurant in Chicago and what do you order there?
Hopleaf—I will have a beer and mussels with fries.
What's your favorite thing about Market Research? What do you enjoy about Market Research?
Learning about people = learning about yourself.