overview Using Behavioral Science to Guide Product Strategy A leading personal care company partnered with C+R Research to evaluate new product concepts for disposable underwear designed for older adults. The goal was to understand which product features most influenced shopper decisions in a club-store environment. By applying behavioral science principles—particularly around how people make decisions…
overview Crafting a Patient-Centric Message for an Innovative AFib Treatment As a leading medical device company prepared to expand its atrial fibrillation (AFib) portfolio, our client sought to position and communicate the benefits of their device to both patients and healthcare providers. Through a multi-phase research initiative—including qualitative (positioning and creative evaluation) and quantitative message…
overview Addressing Cultural Barriers to IBD Clinical Trial Participation A national health-focused nonprofit organization sought to address disparities in clinical trial participation for inflammatory bowel disease (IBD) among multicultural populations—specifically Black and Hispanic communities. This initiative aimed to uncover barriers to trial participation and inform culturally attuned outreach strategies. Using agile qualitative research, our team…
overview Agile Research That Shaped Breast Cancer Ad Messaging An ad agency supporting a pharmaceutical company needed to test advertising concepts for a new metastatic breast cancer (mBC) treatment. The challenge? Conduct qualitative research with a very specific patient population—within a matter of days. With our expertise and nimble recruitment approach, we were able to…
overview Building Brands Around What Pet Parents Want Today’s pet parents expect more than durability—they want products that reflect how they care for their pets as family. A leading pet textiles company recognized the opportunity to anchor its innovation and brand strategy in the diverse needs of these shoppers. The goal was to move from…
overview A grocery retailer had created a new online grocery shopping site prototype and needed feedback from shoppers to optimize the offering and set it apart from both competitors and a parent site. C+R first gathered a benchmark understanding of the current shopping experience before conducting a website prototype test via live, remote moderated interviews…
overview Our client, a large consumer package goods (CPG) beverage manufacturer was interested in expanding their product portfolio, but needed to understand the viability of the idea – would consumers be interested in the new product? And if so, which positioning/product name/packaging resonated with them the most? Because launching a new product to a brand’s…
overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…
overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…
overview How can a major consumer packaged goods company keep an ongoing pulse on new idea potential and quickly react to consumers’ needs to further strengthen its product portfolio in a highly competitive environment? A multi-national consumer packaged goods company challenged C+R Research to develop a flexible system for testing a large number of ideas…
