overview Our client, a large consumer package goods (CPG) beverage manufacturer was interested in expanding their product portfolio, but needed to understand the viability of the idea – would consumers be interested in the new product? And if so, which positioning/product name/packaging resonated with them the most? Because launching a new product to a brand’s…
overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…
overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…
overview How can a major consumer packaged goods company keep an ongoing pulse on new idea potential and quickly react to consumers’ needs to further strengthen its product portfolio in a highly competitive environment? A multi-national consumer packaged goods company challenged C+R Research to develop a flexible system for testing a large number of ideas…
overview Brands often seek to appeal to new, younger demographics by transitioning into similar categories seen as more relevant to this younger target. But how can brands, especially one well-known for living in a consumer-packaged goods (CPG) category, successfully transition to an adjacent category without alienating current consumers? This was the challenge faced by our…
overview Consumers have become more health conscious over the past few years; parents seek healthier options for their kids, and adventurous adult eaters are looking for healthy yet tasty options that won’t bore their palates. Additionally, both consumer segments are eager for fast food options that reflect this desire for healthier eating. So how does…
Concept Testing:your launch padfor success We know how difficult it is to launch a new product and we have the tools to help. Our concept testing research solutions are wide ranging and methodology-agnostic. We can help you screen multiple ideas to find the most promising one, or develop comprehensive evaluations of individual concepts to optimize…
overview In recent years, sparkling water has become increasingly popular, and sales are expected to continue to grow. People of all ages enjoy sparkling water; however, needs and values often differ by age group. So, what do you do if you’ve created a kid-centric sparkling water product and want to ensure that it appeals to…
