Transforming Digital Experiences with Strategic Insights Understanding and Elevating User Experience In today’s digital-first world, user experience (UX) can define a brand’s success. We partner with you to uncover the nuances of how users interact with your digital products to inform strategies that elevate engagement and satisfaction. Whether launching a new platform, refining interfaces, or…
Unveiling the Unconscious Drivers Behind Consumer Decisions Illuminate the Unspoken Why Understanding what consumers say is important—but it’s only part of the story. Their decisions are complex and rarely follow a linear path. They are not driven by logic alone, but also by emotions, habits, and mental shortcuts, often referred to as System 1 thinking….
B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey
overview A national furniture retailer sought to modernize its brand and enhance the in-store experience by introducing a new concept store in a densely populated urban neighborhood. This location departed from the brand’s traditional suburban format, offering a smaller footprint and a more curated, lifestyle-driven presentation. The store featured distinct thematic zones, a reimagined furniture…
Where Neuroscience Meets the Shopping Aisle Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights that traditional methods often miss. By combining…
What Shoppers See, Think and Feel Without Saying a Word this event has ended. please complete the form to view the recording. When it comes to Shopper Insights research, we’re often limited by and reliant on what shoppers are willing and able to share about their experiences. However, behavioral science techniques have allowed us to…
overview Our client, a leading fast-food restaurant, wanted to improve the ordering experience at its restaurants while introducing/highlighting several new innovative menu items. To obtain the consumer perspective, research was needed to gain an in-depth understanding of menu creative executions, ability for consumers to identify new menu items, and to determine the overall best menu…
