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Collaborative, Iterative, Immersive, and Agile Creative Evaluation
overview Our client, a renowned beverage brand, made the decision that in order to reach more consumers, they would need to diversify their offerings. As they embarked on the next phase of growth, they needed an updated campaign that leverages the brand power to drive the full brand portfolio holistically. The primary focus of the…
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Focus Groups Aren’t Dead – a guide for 2024
INTRODUCTION The field of market research has been embracing new technology for years now, and if you looked at the news, you’d believe that no one is doing focus groups anymore. In some companies, focus groups have become taboo— consumer insights managers are not allowed to sign off on any research that mentions the ‘evil’…
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Helping a Nonprofit Improve Mental Health Resources for Animal Care Professionals
overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…
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Finding the Perfect Brand Story with Qualitative Concept Testing
overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…
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Understanding a New Market to Grow Market Share
overview How can a brand quickly respond to grow its share when favorable changes in a new market could mean increased demand for the products it sells? This was the question asked by a sports nutrition company that approached C+R for help understanding Japan’s growing fitness market. This growth had been driven by increased engagement…
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Creating a Cohesive Messaging Strategy Across Borders
overview How can brands in a partnership present a unified messaging campaign to not only reach different groups of consumers but also communicate the individual strengths of both brands in the partnership? Two airline companies—one that was US-based and the other based in Mexico—had recently agreed to form an alliance. The brands sought to attract…
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Developing a Unique Brand Identity in an Emerging Tech Space
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
