overview A pet food company founded in the late 1960s was witnessing falling sales year over year. While decades ago, the brand was unrivaled, the market had changed and so had the company. To reverse their position, new management wanted a holistic diagnosis of the issues the brand was facing and a roadmap for turning…
About This infographic As researchers during the COVID-19 pandemic, we’ve been forced to pivot from in-person research to online/remote research methods. But, as the shelter-in-place orders are beginning to lift state by state and people start resuming life, how are consumers feeling about doing in-person research again? To understand this, C+R Research partnered with Fieldwork…
About This Ebook Focus Groups Aren’t Dead. In fact, focus group are alive and well. However, for you, maybe focus groups have become an outlawed approach by your company, but why? The key is knowing when a focus group is a right approach and when you are better off with a different methodology. In this eBook, C+R…
This event has ended. Please complete the form to view the recording About This Webinar Focus Groups have become an outlawed approach by some companies, but why? Granted there are newer, sexier ways to get at consumers’ attitudes, behaviors, and needs, but there is still value in getting a group of people into a room…
