overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…
overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…
overview How can a brand quickly respond to grow its share when favorable changes in a new market could mean increased demand for the products it sells? This was the question asked by a sports nutrition company that approached C+R for help understanding Japan’s growing fitness market. This growth had been driven by increased engagement…
overview How can brands in a partnership present a unified messaging campaign to not only reach different groups of consumers but also communicate the individual strengths of both brands in the partnership? Two airline companies—one that was US-based and the other based in Mexico—had recently agreed to form an alliance. The brands sought to attract…
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
overview For many clients, capturing focus group learnings via video highlight reels is critically important. Video is especially useful for educating and motivating internal stakeholders on the attitudes, behaviors, and needs of consumers, as well as their reactions to particular products and services. Video brings research to life; however, creating effective video reels using traditional…
overview When seasonal markets affect your company, you need to be able to predict upcoming trends. But designing an effective forward-thinking seasonal strategy isn’t always easy. Strategies consumers respond to one year can fail the next. Current events, popular tastes, technological advances, and cultural trends all impact consumers’ needs and desires and make predictions incredibly…
overview How does a European-based food manufacturer known for innovation break into the U.S. market, especially when their new product may seem a bit “foreign” to U.S. consumers? A European-based food manufacturer approached C+R for help evaluating and optimizing a new product offering designed for U.S. consumers. Their ultimate goal? Successfully introduce a new sector…
overview A pet food company founded in the late 1960s was witnessing falling sales year over year. While decades ago, the brand was unrivaled, the market had changed and so had the company. To reverse their position, new management wanted a holistic diagnosis of the issues the brand was facing and a roadmap for turning…
About This infographic As researchers during the COVID-19 pandemic, we’ve been forced to pivot from in-person research to online/remote research methods. But, as the shelter-in-place orders are beginning to lift state by state and people start resuming life, how are consumers feeling about doing in-person research again? To understand this, C+R Research partnered with Fieldwork…
