overview Our client, a renowned beverage brand, made the decision that in order to reach more consumers, they would need to diversify their offerings. As they embarked on the next phase of growth, they needed an updated campaign that leverages the brand power to drive the full brand portfolio holistically. The primary focus of the…
INTRODUCTION The field of market research has been embracing new technology for years now, and if you looked at the news, you’d believe that no one is doing focus groups anymore. In some companies, focus groups have become taboo— consumer insights managers are not allowed to sign off on any research that mentions the ‘evil’…
overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…
overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…
overview How can a brand quickly respond to grow its share when favorable changes in a new market could mean increased demand for the products it sells? This was the question asked by a sports nutrition company that approached C+R for help understanding Japan’s growing fitness market. This growth had been driven by increased engagement…
overview How can brands in a partnership present a unified messaging campaign to not only reach different groups of consumers but also communicate the individual strengths of both brands in the partnership? Two airline companies—one that was US-based and the other based in Mexico—had recently agreed to form an alliance. The brands sought to attract…
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
overview An NFL franchise approached C+R with a unique research proposition. The franchise had enjoyed success on the field, as well as in the stands, and continued to have a close relationship with the local community. However, quantitative data had suggested a recent drop in satisfaction with several critical game-day components. Team management was interested…
overview For many clients, capturing focus group learnings via video highlight reels is critically important. Video is especially useful for educating and motivating internal stakeholders on the attitudes, behaviors, and needs of consumers, as well as their reactions to particular products and services. Video brings research to life; however, creating effective video reels using traditional…
