Helping a Nonprofit Improve Mental Health Resources for Animal Care Professionals

Helping a Nonprofit Improve Mental Health Resources for Animal Care Professionals

overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…

Finding the Perfect Brand Story with Qualitative Concept Testing

Finding the Perfect Brand Story with Qualitative Concept Testing

overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…

Dynamic Video Capture – A New Way to Bring Focus Group Learning to Life

Dynamic Video Capture – A New Way to Bring Focus Group Learning to Life

overview For many clients, capturing focus group learnings via video highlight reels is critically important. Video is especially useful for educating and motivating internal stakeholders on the attitudes, behaviors, and needs of consumers, as well as their reactions to particular products and services. Video brings research to life; however, creating effective video reels using traditional…

Optimizing a Major Brewery’s Seasonal Beer Portfolio Strategy

Optimizing a Major Brewery’s Seasonal Beer Portfolio Strategy

overview When seasonal markets affect your company, you need to be able to predict upcoming trends. But designing an effective forward-thinking seasonal strategy isn’t always easy. Strategies consumers respond to one year can fail the next. Current events, popular tastes, technological advances, and cultural trends all impact consumers’ needs and desires and make predictions incredibly…

Exploratory Research for a European Food Manufacturer Entering the US Market

Exploratory Research for a European Food Manufacturer Entering the US Market

overview How does a European-based food manufacturer known for innovation break into the U.S. market, especially when their new product may seem a bit “foreign” to U.S. consumers? A European-based food manufacturer approached C+R for help evaluating and optimizing a new product offering designed for U.S. consumers. Their ultimate goal? Successfully introduce a new sector…

What Are Consumers Thinking About In-Person Research Post COVID-19?

What Are Consumers Thinking About In-Person Research Post COVID-19?

About This infographic As researchers during the COVID-19 pandemic, we’ve been forced to pivot from in-person research to online/remote research methods. But, as the shelter-in-place orders are beginning to lift state by state and people start resuming life, how are consumers feeling about doing in-person research again? To understand this, C+R Research partnered with Fieldwork…