UX Research

UX Research

Transforming Digital Experiences with Strategic Insights Understanding and Elevating User Experience In today’s digital-first world, user experience (UX) can define a brand’s success. We partner with you to uncover the nuances of how users interact with your digital products to inform strategies that elevate engagement and satisfaction. Whether launching a new platform, refining interfaces, or…

Shaping the Future of Women’s Cancer Care Through Empathy and Insight

Shaping the Future of Women’s Cancer Care Through Empathy and Insight

overview Designing a Compassionate Cancer Experience for Women A regional healthcare system was preparing to launch a new women’s cancer pavilion centered on a specific concept that promised to deliver faster diagnoses, coordinated care, and emotional support. To ensure the new center would meet the needs of patients and caregivers, the organization partnered with our…

Enhancing the Knee Replacement Patient Journey Through Qualitative Research

Enhancing the Knee Replacement Patient Journey Through Qualitative Research

overview Improving the Knee Replacement Patient Journey Through Research A leading healthcare organization sought to improve the patient user experience (UX) for individuals undergoing knee replacement surgery. By conducting in-depth qualitative research, the organization aimed to align its pre-mapped patient journey with real-world experiences, uncovering emotional, logistical, and informational needs across the surgical continuum. OUR…

shopperpulse: Reveal What Truly Moves Shoppers—In Real Time

shopperpulse: Reveal What Truly Moves Shoppers—In Real Time

Where Neuroscience Meets the Shopping Aisle Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulseâ„¢ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights that traditional methods often miss. By combining…

Understanding the AFib Journey Among Patients of Color: Insights to Inspire Inclusive Healthcare Strategies

Understanding the AFib Journey Among Patients of Color: Insights to Inspire Inclusive Healthcare Strategies

overview Empathetic Research to Elevate Multicultural Patient Journeys When a leading medical device company sought to better support Black and Hispanic patients living with AFib, they turned to a research partner with a deep understanding of both multicultural audiences and the healthcare space. Through immersive ethnographies and collaborative workshops, this research study uncovered the emotional…

From Pampering to Practicality: Segmenting Today’s Pet Textile Shoppers

From Pampering to Practicality: Segmenting Today’s Pet Textile Shoppers

overview Building Brands Around What Pet Parents Want Today’s pet parents expect more than durability—they want products that reflect how they care for their pets as family. A leading pet textiles company recognized the opportunity to anchor its innovation and brand strategy in the diverse needs of these shoppers. The goal was to move from…