Driving Digital Success with Strategic UX Research
Driving Digital Success with Strategic UX Research Thursday, October 2 | 12 PM CT In this Emerge Smarter webinar session, we’ll explore how UX research can evolve across phases to meet changing stakeholder needs, and how effective collaboration can lead to deeper, more actionable insights. In collaboration with Boston Scientific, we will engage in a…
UX Research
Transforming Digital Experiences with Strategic Insights Understanding and Elevating User Experience In today’s digital-first world, user experience (UX) can define a brand’s success. We partner with you to uncover the nuances of how users interact with your digital products to inform strategies that elevate engagement and satisfaction. Whether launching a new platform, refining interfaces, or…
Shaping the Future of Women’s Cancer Care Through Empathy and Insight
overview Designing a Compassionate Cancer Experience for Women A regional healthcare system was preparing to launch a new women’s cancer pavilion centered on a specific concept that promised to deliver faster diagnoses, coordinated care, and emotional support. To ensure the new center would meet the needs of patients and caregivers, the organization partnered with our…
Enhancing the Knee Replacement Patient Journey Through Qualitative Research
overview Improving the Knee Replacement Patient Journey Through Research A leading healthcare organization sought to improve the patient user experience (UX) for individuals undergoing knee replacement surgery. By conducting in-depth qualitative research, the organization aimed to align its pre-mapped patient journey with real-world experiences, uncovering emotional, logistical, and informational needs across the surgical continuum. OUR…
ShopperPulse: neuroscience + eye-tracking tool
B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey
shopperpulse: Reveal What Truly Moves Shoppers—In Real Time
Where Neuroscience Meets the Shopping Aisle Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights that traditional methods often miss. By combining…
What Shoppers See, Think and Feel Without Saying a Word
What Shoppers See, Think and Feel Without Saying a Word this event has ended. please complete the form to view the recording. When it comes to Shopper Insights research, we’re often limited by and reliant on what shoppers are willing and able to share about their experiences. However, behavioral science techniques have allowed us to…
