Can a Major Food Brand Make In-Roads Among Multicultural Consumers?
overview In recent years, multicultural consumers have helped brands increase their sales. Many of these gains have come about due to companies’ efforts at outreach and a clear demonstration of how their products can enrich multicultural consumers’ lives. However, we know that not all multicultural consumers are alike. There are major differences between Asian, Hispanic,…
Holiday toy Shopping in the Time of COVID
overview The holiday toy shopping season is eagerly anticipated by children and parents alike. Children love playing with toys in-store and writing their wish lists; parents, in turn, rely on watching their kids at play to figure out which toys will be the biggest hit. However, the COVID-19 pandemic radically changed the 2020 shopping season….
How an Established Financial Institution Learned to Speak Gen Z
overview Effectively managing personal finances is an important milestone on the path to independence. As members of Gen Z approach this stage of life, they’re looking around to see what tools and institutions fit their financial needs and values. Our client, a major financial institution, recognized that in order to reach this cohort, they needed…
Keeping the Frozen Food Momentum Going After COVID-19
overview The sale and consumption of frozen foods saw tremendous growth amid the COVID-19 pandemic through a combination of new category buyers and increased purchase volume. The trend was driven by a number of factors, including people eating more meals at home, cooking fatigue, heightened stock-up behaviors/trip consolidation, longing for comfort food/nostalgic flavors, growing financial…
leveraging Channel Shopper Community to Drive Collaboration
overview Establishing collaborative partnerships with retailers can be challenging. It’s especially difficult when the type of store a brand needs to connect with is in a highly fractured channel with store owners who have varying levels of shopper understanding. And it’s made even more difficult when the brand’s categories are only a fraction of the…
Long-Term Online Communities – Perfect for Agile Innovation
overview In recent years, the alcoholic beverage category has seen an influx of new entrants and products. So what can an established, well-known brand do to stay at the forefront of a crowded, ever-changing landscape? A large, well-known alcoholic beverage manufacturer needed a ready-made, cost-efficient way to conduct timely consumer research. Because their industry is…
Turning to an Omnishopper Community to Stay Ahead of the Curve
overview Seeking a better way to stay abreast of online trends, a consumer-packaged goods company (CPG) in the household and personal care categories came to C+R. They wanted a system for providing teams with continuous access to insights that could inform key decisions and help build intuition across business needs and categories. C+R Research developed…
Online Communities for New Product Launch Using IHUTS With Hard-to-Reach Targets
overview Interest in non-dairy versions of common dairy products, like milk and cheese, has expanded in recent years among consumers looking to eat better and lead healthier lives. This behavior change has spurred innovation as brands—including those who have traditionally focused on dairy-based products—expand to reach these consumers. Our client, a well-known cheese manufacturer, sought…
