overview Frozen Meal Consumer Insights for CPG Growth A leading CPG food manufacturer partnered with C+R to understand how frozen and refrigerated multi-serve meals fit into real-life routines—and where product, packaging, and retail levers meaningfully improve satisfaction and repeat purchase across households with varied tastes and time constraints. The research revealed that multi-serve meals serve…
overview Continuous Insights Program for Home and Apparel & Accessories C+R Research partnered with a leading omnichannel retailer to design and implement an agile, end‑to‑end qualitative insights system spanning their Home and Apparel & Accessories divisions. Over six months, the program transitioned from one‑off projects to a repeatable operating model that delivered continuous learning, rapid…
Transforming Digital Experiences with Strategic Insights Understanding and Elevating User Experience In today’s digital-first world, user experience (UX) can define a brand’s success. We partner with you to uncover the nuances of how users interact with your digital products to inform strategies that elevate engagement and satisfaction. Whether launching a new platform, refining interfaces, or…
overview A school notetaking category leader was in the process of developing a new planner and notetaking mobile app and needed feedback from students to test overall usability to ensure the product is optimized before launch and adds additional value for its users. C+R first conducted live moderated interviews to capture a benchmark understanding of…
overview A senior and retiree-based nonprofit had developed a digital web experience for pre-retired individuals to help motivate them to take action for long-term financial security. However, the bounce rates were higher than anticipated, meaning users were not staying on the site long enough to see all of the valuable information being offered. The organization…
contributors to this guide INTRODUCTION Over the past year, the Coronavirus pandemic has changed the way market researchers conduct qualitative research. In-person focus groups, in-home interviews, and in-store shop-alongs that are synonymous with “traditional” qualitative research have been put on hold due to safety concerns. However, despite social distancing requirements and travel restrictions, businesses still…
INTRODUCTION In today’s digital era, technology and the internet continue to shape our lives. The average American spends almost seven hours a day online, highlighting the increasing reliance on digital platforms. This shift has given rise to a generation of digital natives, such as Millennials and Gen Z, who are effortlessly fluent in navigating the…
overview For individuals receiving a diagnosis of heart failure, it often arrives unexpectedly; the revelation of their heart failure condition frequently occurs during a cardiovascular event requiring hospitalization. This diagnosis not only takes patients by surprise but also reveals hidden risk factors such as iron deficiency (ID) and iron deficiency anemia (IDA), which can be…
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
