overview A senior and retiree-based nonprofit had developed a digital web experience for pre-retired individuals to help motivate them to take action for long-term financial security. However, the bounce rates were higher than anticipated, meaning users were not staying on the site long enough to see all of the valuable information being offered. The organization…
contributors to this guide INTRODUCTION Over the past year, the Coronavirus pandemic has changed the way market researchers conduct qualitative research. In-person focus groups, in-home interviews, and in-store shop-alongs that are synonymous with “traditional” qualitative research have been put on hold due to safety concerns. However, despite social distancing requirements and travel restrictions, businesses still…
INTRODUCTION In today’s digital era, technology and the internet continue to shape our lives. The average American spends almost seven hours a day online, highlighting the increasing reliance on digital platforms. This shift has given rise to a generation of digital natives, such as Millennials and Gen Z, who are effortlessly fluent in navigating the…
overview For individuals receiving a diagnosis of heart failure, it often arrives unexpectedly; the revelation of their heart failure condition frequently occurs during a cardiovascular event requiring hospitalization. This diagnosis not only takes patients by surprise but also reveals hidden risk factors such as iron deficiency (ID) and iron deficiency anemia (IDA), which can be…
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
overview As ecommerce captures an increasing share of pet food sales, how should manufacturers adjust their marketing strategies? Given C+R’s vast experience in the category, a leading pet food and treat manufacturer approached us for help understanding digital shopping behaviors in the pet food space. C+R was excited to develop a comprehensive multi-phase and multi-method…
overview Often, the characteristics that separate competitive brands in consumers’ minds are subtle and highly subconscious – yet deeply important. Brands rely on these differences to set themselves apart and entice consumers to buy. So how does a brand dig deep to discover the unique aspects of their brand that standout in customers’ minds, especially…
overview With the shuttering of Toys ‘R Us, the holiday shopping landscape changed drastically. Parents had to find new places to shop, and brands had to work overtime to meet changing needs. A major toy manufacturer wanted to satisfy and delight parents in this new environment, but they knew they first had to understand the…
overview A concrete understanding of shopper navigation both in-store and online is often a key need for shopper insights professionals. To have a deep understanding of how shoppers interact, what they interact with, how long and how many times they do so while shopping is valuable information for informing shopper and retail strategy. Layered with…
