meet Valerie Valerie Ziegler, Senior Research Director, joined the Community and Panels team of C+R in 2021. She has worked in a variety of research settings starting as a Research Scientist in the field of Molecular Biology before transitioning into Market Research in 2018. She has experience in Social Listening and conducting qualitative and quantitative…
meet Maggie Maggie Sandiford joined C+R in 2022 and is currently a Community Health Associate Director. In this role, she supports the vitality and engagement of multiple client communities by monitoring community health metrics, managing member recruitment, and developing effective engagement strategies. During her time at C+R, Maggie has worked across a range of quantitative…
meet darren Darren Breese, Senior Vice President of Online Qualitative at C+R Research, has been helping brands connect with consumers since 2007. He leads the Online Qualitative Research division at C+R Research, using innovative tools—from digital ethnography and webcam interviews to AI-driven insights—to bring consumer voices to life. Darren’s expertise spans product innovation, brand positioning,…
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
overview As ecommerce captures an increasing share of pet food sales, how should manufacturers adjust their marketing strategies? Given C+R’s vast experience in the category, a leading pet food and treat manufacturer approached us for help understanding digital shopping behaviors in the pet food space. C+R was excited to develop a comprehensive multi-phase and multi-method…
overview Often, the characteristics that separate competitive brands in consumers’ minds are subtle and highly subconscious – yet deeply important. Brands rely on these differences to set themselves apart and entice consumers to buy. So how does a brand dig deep to discover the unique aspects of their brand that standout in customers’ minds, especially…
overview With the shuttering of Toys ‘R Us, the holiday shopping landscape changed drastically. Parents had to find new places to shop, and brands had to work overtime to meet changing needs. A major toy manufacturer wanted to satisfy and delight parents in this new environment, but they knew they first had to understand the…
overview A concrete understanding of shopper navigation both in-store and online is often a key need for shopper insights professionals. To have a deep understanding of how shoppers interact, what they interact with, how long and how many times they do so while shopping is valuable information for informing shopper and retail strategy. Layered with…
