contributors to this guide INTRODUCTION Over the past year, the Coronavirus pandemic has changed the way market researchers conduct qualitative research. In-person focus groups, in-home interviews, and in-store shop-alongs that are synonymous with “traditional” qualitative research have been put on hold due to safety concerns. However, despite social distancing requirements and travel restrictions, businesses still…
INTRODUCTION Technology, especially the internet, has changed the world in many ways. It’s impossible to ignore how increasingly digital our lives have become – in 2019, the average American spent almost seven hours each day online! Millennials and Gen Z— and likely most future generations—will grow up native and fluent online. Because the internet and…
overview For individuals receiving a diagnosis of heart failure, it often arrives unexpectedly; the revelation of their heart failure condition frequently occurs during a cardiovascular event requiring hospitalization. This diagnosis not only takes patients by surprise but also reveals hidden risk factors such as iron deficiency (ID) and iron deficiency anemia (IDA), which can be…
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
overview As ecommerce captures an increasing share of pet food sales, how should manufacturers adjust their marketing strategies? Given C+R’s vast experience in the category, a leading pet food and treat manufacturer approached us for help understanding digital shopping behaviors in the pet food space. C+R was excited to develop a comprehensive multi-phase and multi-method…
overview Often, the characteristics that separate competitive brands in consumers’ minds are subtle and highly subconscious – yet deeply important. Brands rely on these differences to set themselves apart and entice consumers to buy. So how does a brand dig deep to discover the unique aspects of their brand that standout in customers’ minds, especially…
overview With the shuttering of Toys ‘R Us, the holiday shopping landscape changed drastically. Parents had to find new places to shop, and brands had to work overtime to meet changing needs. A major toy manufacturer wanted to satisfy and delight parents in this new environment, but they knew they first had to understand the…
overview A concrete understanding of shopper navigation both in-store and online is often a key need for shopper insights professionals. To have a deep understanding of how shoppers interact, what they interact with, how long and how many times they do so while shopping is valuable information for informing shopper and retail strategy. Layered with…
