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We know that B2B marketing presents its own unique challenges, and B2B research does as well.
In consumer research, we deal with pretty straightforward products (and, after all, we are consumers ourselves, aren’t we?); so this may be a space that you are most comfortable in. But, what about business-to-business (B2B) research?
Learn how qual and quant research approaches can work within a B2B context.
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