Segmentation Case Studies

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Featured Segmentation case studies

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How a Global Dairy Cooperative Turned Cottage Cheese’s Comeback into a Strategic Advantage 

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From Pampering to Practicality: Segmenting Today’s Pet Textile Shoppers

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Redefining Home Textile Strategy Through Segmentation and Behavioral Insights

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Understanding Above Premium Beer Consumers: A Segmentation Strategy for a Global Beverage Company

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Using Segmentation to Target Those Most Likely to Give

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Understanding the Elite Restaurant Market: How a...

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Optimizing Advertising Creative Strategy Quickly...

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Quickly Selecting the Winning Product Claim for a...

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Flavored Alcohol Consumer Insights: Portfolio...

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Healthcare Professionals’ Food Guidance: How...

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Frozen Multi-Serve Meals: Consumer Insights That...

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Agile Research System for Apparel, Ecommerce, and...

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Accelerating CPG Shopper Insights Across Diverse...

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Substantiating Packaging Claims for a Leading CPG...

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  • I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

  • It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

  • Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

  • The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

  • Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

  • …We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

  • You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

  • I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all!