In consumer research, we deal with pretty straightforward products (and, after all, we are consumers ourselves, aren’t we?); so this may be a space that you are most comfortable in. But, what about business-to-business (B2B) research? There are some unique challenges to consider that are outside of the norm of consumer research. If you feel that this type of research is outside of your comfort zone, you are not alone.
Watch our B2B experts, Alex Palermo and Lynne Bartos, for this Emerge Smarter webinar. Alex and Lynne will walk you through the ins and outs of B2B research and how it differs from traditional consumer research. In this webinar, you will learn:
- What methods work best with a B2B audience
- Tips and tricks for adjusting your standard approach when targeting business respondents
- Lessons learned and best practices from our years of doing B2B research