Webinar

Micro Communities: Ideal for Generational Viewpoints

This event has ended. Please complete the form to view the recording

About This Webinar

Join us for the next edition of our Emerge Smarter webinar series, where C+R’s Generational and Communities and Panels experts will discuss our newest offering in our Communities and Panels practice: Micro Communities. 

In this discussion, you’ll learn:

  • How Micro Communities differ from other longitudinal methods
  • The audiences that are ideal for these communities
  • The overall benefits

These thought leaders will bring Micro Communities to life by sharing a few of their most dynamic Generational examples and use cases, including Youth and Family. They’ll dive into the different and innovative approaches and tools being used, including parent-kid pair and friendship interviews, online discussions with iterative concept evaluation, and webcam and focus groups, to name a few.

Cailun Gangi

Research Director, Communities & Panels

Erin Barber

President + Chief Client Officer

Mimie Lund

Vice President, In-Person Qualitative Research