Social listening is one of those buzz words that we as market researchers hear quite often. Millions of voices are talking about the brands they buy and consume every day. As researchers, it is tempting to want to capture and quantify that information, but before engaging in social listening, as in any research program, we must first examine our objectives. Social listening may not provide all the answers on its own. Instead, it often works in concert with the other tools in our toolbox by providing an authentic lens for understanding the consumer mindset.
In this webinar you will learn:
- What social listening is (and isn’t)
- When to use social listening most effectively
- Why social listening can be a useful tool for providing a much needed “third perspective” in your research programs