It seems like everyone’s getting their DNA ancestry tested now, and how we define ourselves has become so much more intricate. Identity goes beyond one’s ethnicity and race, it can be multidimensional, and that is more evident now than ever before. With the 50th Anniversary of Stonewall celebrated in June and LGBTQ rights at the forefront of America’s shifting landscape, minorities are becoming the majority in an ever-changing country.
Cultural identity is more complex now in terms of how we view ourselves, it goes beyond demographics. Does “multicultural” in this broader sense seem overwhelming or unfamiliar to you and your team? Join C+R’s dedicated CultureBeat® team for a spirited panel discussion as they bring rich context to the modern multicultural consumer’s psyche to help your brand understand how to best serve this multifaceted population. During this videotaped roundtable discussion, you will hear about:
- The evolution of cultural identity,
- How brands can adjust mindfully regarding multicultural consumers,
- How to use research to think about product portfolios, communication, and representation