Navigating the digital space in an omni-channel world is challenging, but it needn’t be. In this webinar, we will share some tips on how to align your e-commerce strategy with shopper insights to help reduce some of the uncertainty.
Whether you need to test rough-cut ads, finished commercials, storyboards, positioning themes or more, CopyIQ is the perfect method that marries qualitative and quantitative to get quick, comprehensive creative testing done at a fraction of the cost.
As an extension of YouthBeat®, we are now tapping into the hearts and minds of families across the globe. In this webinar, Mary McIlrath, Ph.D. will give a glimpse into some key findings from the study.
Digital has been part of the shopper journey for a long time. But now, on some occasions, the shopper journey is totally digital. In this webinar we discuss how the online shopping journey differs and what remains the same.