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Driving Digital Success with Strategic UX Research
Driving Digital Success with Strategic UX Research Thursday, October 2 | 12 PM CT In this Emerge Smarter webinar session, we’ll explore how UX research can evolve across phases to meet changing stakeholder needs, and how effective collaboration can lead to deeper, more actionable insights. In collaboration with a leading Medical Device Company, we will…
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Improving Digital Learning Engagement for Medical Professionals
overview Elevating an Educational Platform for Healthcare Professionals A national medical association sought to better understand how its online education resource platform was perceived and used by healthcare professionals. With a mission to deliver high-quality and accessible continuing education, the organization partnered with C+R Research to benchmark awareness, assess brand impact, and identify opportunities to…
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ShopperPulse: neuroscience + eye-tracking tool
B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey
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shopperpulse: Reveal What Truly Moves Shoppers—In Real Time
Where Neuroscience Meets the Shopping Aisle Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights that traditional methods often miss. By combining…
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What Shoppers See, Think and Feel Without Saying a Word
What Shoppers See, Think and Feel Without Saying a Word this event has ended. please complete the form to view the recording. When it comes to Shopper Insights research, we’re often limited by and reliant on what shoppers are willing and able to share about their experiences. However, behavioral science techniques have allowed us to…
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Leveraging Longitudinal Tracking for Shopper Journey
overview A client with a large number of product categories was challenged with finding a partner with high-quality research standards to establish and maintain their longitudinal shopper insights tracker that would help them better understand these products’ purchase journey. Seeking deep experience in both shopper insights and tracking, the client came to C+R to design…
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Defining a Clear and Compelling Market Position for an Innovative Cardiac Ablation System
overview Crafting a Patient-Centric Message for an Innovative AFib Treatment As a leading medical device company prepared to expand its atrial fibrillation (AFib) portfolio, our client sought to position and communicate the benefits of their device to both patients and healthcare providers. Through a multi-phase research initiative—including qualitative (positioning and creative evaluation) and quantitative message…
