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Commitment Over Campaigns: How to Build Real Relationships with Multicultural Consumers
this event has ended. please complete the form to view the recording. In today’s world, reaching multicultural audiences is essential for brand growth. These consumers represent a significant and expanding share of the market. But to truly thrive, brands need more than just one-off efforts; they need a lasting, authentic commitment to understanding who these…
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Creating a Communications Campaign that will Resonate with Multicultural Audiences
overview The last time our consumer-packaged goods (CPG) client produced a major advertising campaign was back in 2016, and from 2020 until now, their marketing strategies and tactics only focused on their line of products. A lot has changed in the world since 2016, and our client felt that the time was right to create…
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Understanding the Inequities of Black Women’s Pregnancy Journeys
overview Our client, a national non-profit, outlined a plan for a series of research initiatives to better understand disparities in Black women’s maternity healthcare in the United States. The full 100-week journey sought to uncover these disparities and the causes behind higher mortality rates in the Black community. C+R’s Culturebeat team was selected as a research partner,…
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Helping to Develop Messaging Strategies for People at Higher Risk of Suicide
overview In July 2022, the U.S. transitioned the 10-digit National Suicide Prevention Lifeline to 988, an easy-to-remember three-digit number for 24/7 crisis care. With the nationwide transition to 988, a need arose for 988-specific formative research among groups at higher risk of, or disproportionately impacted by, suicide to help support culturally sensitive, responsive, effective, and…
