Communities and Panels: From Tactical to Strategic – There’s More Than Meets the Eye
About This Webinar this event has ended. please complete the form to view the recording Online communities and panels are now a mainstream staple in the marketing research world. While some communities and panels are still primarily used for quick-turn research, they can serve a much greater purpose and be a source for strategic insights that go…
The Rise of Multigenerational Households and What it Means for Marketers
About This Webinar This Emerge Smarter webinar focused on the growing trend of multicultural, multigenerational households. Fill out the form to hear from our youth and family, generational, and multicultural experts as they discussed why these households are important to understand. You’ll learn what’s driving the increase in these types of households, the generations that…
Developing an Emphatic Understanding of Hispanic and African American Shoppers
overview So, what’s a brand to do when their current base of customers is not really diverse, but they want to change that? How can they develop an empathic understanding of multicultural consumers, as well as uncover potential “blind spots” (they don’t know what they don’t know) about multicultural consumers? This was the challenge faced…
Using Multi-Modal Research to Obtain Multicultural Consumers’ Experience With a Hair Care Appliance
overview How does a manufacturer with a new-to-market appliance best discover how Multicultural consumers will actually use the device in their daily lives? How can the brand capture in-the-moment usage and consumer thoughts over a period of time when they can’t shadow the consumer 24/7? This was the question faced by our client, a haircare…
Infusing Diversity and Inclusion in Media & Entertainment
overview When a global media company known for entertainment and content creation sought to foster a more expansive understanding of diversity, equity, and inclusion among mid and top-level leadership, they quickly realized textbook definitions weren’t going to cut it. Applying agile and innovative methods, including online digital immersion and qualitative video journaling, C+R delivered multimedia…
More Than Meets The Eye: The Many Shades of Black Identity
About This Ebook The recent U.S. Census report has shed light on exactly how diverse our nation is. Behind many of the faces we see lie a combination of historical, cultural, racial, and ethnic identities. One’s true identity may require a deep dive past skin color to uncover what truly makes up one’s DNA. In…
