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Increasing Program Participation Among Multicultural Patients
overview Our client, the leading non-profit for specific disease research and education, offers a program to those patients who suffer from this disease. The program leverages collaboration between patients and healthcare providers to ensure all patients get high-quality care, treatment, and outcomes. The leaders of this collaborative program wanted to make sure that they were…
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Enhance your Multicultural Journey with C+R’s Cultural Discovery Series
this event has ended. please complete the form to view the recording. Please watch our CultureBeat Team members as they introduce you to our Cultural Discovery Series. This series provides expert knowledge of the Asian-American, African American/Black, Hispanic, and LGBTQ+ audiences. Leading our CultureBeat practice, Jorge Martínez-Bonilla moderated a panel of our multicultural cohort experts: Ashleigh Williams…
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Communities and Panels: From Tactical to Strategic – There’s More Than Meets the Eye
About This Webinar this event has ended. please complete the form to view the recording Online communities and panels are now a mainstream staple in the marketing research world. While some communities and panels are still primarily used for quick-turn research, they can serve a much greater purpose and be a source for strategic insights that go…
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The Rise of Multigenerational Households and What it Means for Marketers
About This Webinar This Emerge Smarter webinar focused on the growing trend of multicultural, multigenerational households. Fill out the form to hear from our youth and family, generational, and multicultural experts as they discussed why these households are important to understand. You’ll learn what’s driving the increase in these types of households, the generations that…
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Developing an Emphatic Understanding of Hispanic and African American Shoppers
overview So, what’s a brand to do when their current base of customers is not really diverse, but they want to change that? How can they develop an empathic understanding of multicultural consumers, as well as uncover potential “blind spots” (they don’t know what they don’t know) about multicultural consumers? This was the challenge faced…
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Using Multi-Modal Research to Obtain Multicultural Consumers’ Experience With a Hair Care Appliance
overview How does a manufacturer with a new-to-market appliance best discover how Multicultural consumers will actually use the device in their daily lives? How can the brand capture in-the-moment usage and consumer thoughts over a period of time when they can’t shadow the consumer 24/7? This was the question faced by our client, a haircare…
