Understanding the AFib Journey Among Patients of Color: Insights to Inspire Inclusive Healthcare Strategies

Understanding the AFib Journey Among Patients of Color: Insights to Inspire Inclusive Healthcare Strategies

overview Empathetic Research to Elevate Multicultural Patient Journeys When a leading medical device company sought to better support Black and Hispanic patients living with AFib, they turned to a research partner with a deep understanding of both multicultural audiences and the healthcare space. Through immersive ethnographies and collaborative workshops, this research study uncovered the emotional…

Increasing Clinical Trial Engagement Among Black and Hispanic IBD Patients

Increasing Clinical Trial Engagement Among Black and Hispanic IBD Patients

overview Addressing Cultural Barriers to IBD Clinical Trial Participation A national health-focused nonprofit organization sought to address disparities in clinical trial participation for inflammatory bowel disease (IBD) among multicultural populations—specifically Black and Hispanic communities. This initiative aimed to uncover barriers to trial participation and inform culturally attuned outreach strategies.  Using agile qualitative research, our team…

Commitment Over Campaigns: How to Build Real Relationships with Multicultural Consumers

Commitment Over Campaigns: How to Build Real Relationships with Multicultural Consumers

this event has ended. please complete the form to view the recording. In today’s world, reaching multicultural audiences is essential for brand growth. These consumers represent a significant and expanding share of the market. But to truly thrive, brands need more than just one-off efforts; they need a lasting, authentic commitment to understanding who these…

Creating a Communications Campaign that will Resonate with Multicultural Audiences

Creating a Communications Campaign that will Resonate with Multicultural Audiences

overview The last time our consumer-packaged goods (CPG) client produced a major advertising campaign was back in 2016, and from 2020 until now, their marketing strategies and tactics only focused on their line of products. A lot has changed in the world since 2016, and our client felt that the time was right to create…

Understanding the Inequities of Black Women’s Pregnancy Journeys

Understanding the Inequities of Black Women’s Pregnancy Journeys

overview Our client, a national non-profit, outlined a plan for a series of research initiatives to better understand disparities in Black women’s maternity healthcare in the United States. The full 100-week journey sought to uncover these disparities and the causes behind higher mortality rates in the Black community. C+R’s Culturebeat team was selected as a research partner,…