Developing an Emphatic Understanding of Hispanic and African American Shoppers
overview So, what’s a brand to do when their current base of customers is not really diverse, but they want to change that? How can they develop an empathic understanding of multicultural consumers, as well as uncover potential “blind spots” (they don’t know what they don’t know) about multicultural consumers? This was the challenge faced…
Using Multi-Modal Research to Obtain Multicultural Consumers’ Experience With a Hair Care Appliance
overview How does a manufacturer with a new-to-market appliance best discover how Multicultural consumers will actually use the device in their daily lives? How can the brand capture in-the-moment usage and consumer thoughts over a period of time when they can’t shadow the consumer 24/7? This was the question faced by our client, a haircare…
Infusing Diversity and Inclusion in Media & Entertainment
overview When a global media company known for entertainment and content creation sought to foster a more expansive understanding of diversity, equity, and inclusion among mid and top-level leadership, they quickly realized textbook definitions weren’t going to cut it. Applying agile and innovative methods, including online digital immersion and qualitative video journaling, C+R delivered multimedia…
More Than Meets The Eye: The Many Shades of Black Identity
About This Ebook The recent U.S. Census report has shed light on exactly how diverse our nation is. Behind many of the faces we see lie a combination of historical, cultural, racial, and ethnic identities. One’s true identity may require a deep dive past skin color to uncover what truly makes up one’s DNA. In…
Amplifying the Voice of the Black Consumer, Part 3: How Brands Can Support the Black Community
This event has ended. Please complete the form to view the recording About This Webinar This consumer panel has now ended. Please complete the form to watch this conversation. A podcast and highlight video will be available soon. The journey towards change can be steep and difficult. From the devastating effects of the pandemic to…
