Classifying someone’s generation by their age is one dimensional. Understanding generations is no longer enough. Our Gen + Life approach considers both generation and life stage to provide a more accurate and insightful understanding of consumer behavior. Generations are Linear; People are not Generations are based solely on age… if you are a certain age,…
overview In recent years, sparkling water has become increasingly popular, and sales are expected to continue to grow. People of all ages enjoy sparkling water; however, needs and values often differ by age group. So, what do you do if you’ve created a kid-centric sparkling water product and want to ensure that it appeals to…
overview A major soft drink company was ready to bet big on their iced tea brand starting with a new campaign. The company wanted the campaign to revolve around a social issue but wasn’t sure which cause would resonate most with their target audience – Gen Z consumers. To get inside the minds of these…
overview Effectively managing personal finances is an important milestone on the path to independence. As members of Gen Z approach this stage of life, they’re looking around to see what tools and institutions fit their financial needs and values. Our client, a major financial institution, recognized that in order to reach this cohort, they needed…
overview An educational toy company well-known for its products for preschool and elementary school kids had recently been acquired by another larger company. The newly merged company was interested in expanding its offerings both in terms of play categories and target age groups. To help the client initiate this expansion, C+R Research engineered a unique…
overview As the banking consumers of the near future, Gen Zers are being heavily courted by startup fintechs urging them to ditch traditional financial instruments like debit and credit cards. So, how can a leading financial institution show Gen Z that their brand is still relevant and responsive? This was the question on the minds…
This event has ended. Please complete the form to view the recording About This Webinar Join us for the next edition of our Emerge Smarter webinar series, where C+R’s Generational and Communities and Panels experts will discuss our newest offering in our Communities and Panels practice: Micro Communities. In this discussion, you’ll learn: These thought…
