overview Effectively managing personal finances is an important milestone on the path to independence. As members of Gen Z approach this stage of life, they’re looking around to see what tools and institutions fit their financial needs and values. Our client, a major financial institution, recognized that in order to reach this cohort, they needed…
overview A major soft drink company was ready to bet big on their iced tea brand starting with a new campaign. The company wanted the campaign to revolve around a social issue but wasn’t sure which cause would resonate most with their target audience – Gen Z consumers. To get inside the minds of these…
overview An educational toy company well-known for its products for preschool and elementary school kids had recently been acquired by another larger company. The newly merged company was interested in expanding its offerings both in terms of play categories and target age groups. To help the client initiate this expansion, C+R Research engineered a unique…
overview As the banking consumers of the near future, Gen Zers are being heavily courted by startup fintechs urging them to ditch traditional financial instruments like debit and credit cards. So, how can a leading financial institution show Gen Z that their brand is still relevant and responsive? This was the question on the minds…
This event has ended. Please complete the form to view the recording About This Webinar Join us for the next edition of our Emerge Smarter webinar series, where C+R’s Generational and Communities and Panels experts will discuss our newest offering in our Communities and Panels practice: Micro Communities. In this discussion, you’ll learn: These thought…
