Developing an Empathic Understanding of LGBTQ+ Shoppers
overview So, what’s a brand to do when their current base of customers is not really diverse, but they want to change that? How can they develop an empathic understanding of LGBTQ+ consumers, as well as uncover potential “blind spots” (they don’t know what they don’t know) about this segment of consumers? This was the…
Getting Messaging Right among the LGBTQ+ Audience
overview As movements and campaigns like Black Lives Matter, Stop Asian Hate, and LGBTQ+ Rights gain traction, more consumers are focused on supporting brands that demonstrate a commitment to equity and acceptance. To meet this demand (and also to be good citizens), brands have been busy researching the best, most authentic ways to support these…
Infusing Diversity and Inclusion in Media & Entertainment
overview When a global media company known for entertainment and content creation sought to foster a more expansive understanding of diversity, equity, and inclusion among mid and top-level leadership, they quickly realized textbook definitions weren’t going to cut it. Applying agile and innovative methods, including online digital immersion and qualitative video journaling, C+R delivered multimedia…
Infographic: All the Colors of the Rainbow – Understanding the LGBTQ+ Community
About This Ebook Please fill out the form below to view a downloadable infographic that provides a quick overview of what was covered in our TMRE @ HOME session, “All the Colors of the Rainbow – Understanding the LGBTQ+ Community.”
