this event has ended. please complete the form to view the recording. Please watch our CultureBeat Team members as they introduce you to our Cultural Discovery Series. This series provides expert knowledge of the Asian-American, African American/Black, Hispanic, and LGBTQ+ audiences. Leading our CultureBeat practice, Jorge Martínez-Bonilla moderated a panel of our multicultural cohort experts: Ashleigh Williams…
overview So, what’s a brand to do when their current base of customers is not really diverse, but they want to change that? How can they develop an empathic understanding of LGBTQ+ consumers, as well as uncover potential “blind spots” (they don’t know what they don’t know) about this segment of consumers? This was the…
overview As movements and campaigns like Black Lives Matter, Stop Asian Hate, and LGBTQ+ Rights gain traction, more consumers are focused on supporting brands that demonstrate a commitment to equity and acceptance. To meet this demand (and also to be good citizens), brands have been busy researching the best, most authentic ways to support these…
overview When a global media company known for entertainment and content creation sought to foster a more expansive understanding of diversity, equity, and inclusion among mid and top-level leadership, they quickly realized textbook definitions weren’t going to cut it. Applying agile and innovative methods, including online digital immersion and qualitative video journaling, C+R delivered multimedia…
