A Smarter Approach to Agile Research

At C+R Research, innovation isn’t new—we’ve always sought fresh ways to meet clients’ evolving research needs. What sets us apart is our purposeful approach to adopting new tools and methods. We don’t chase every shiny new trend; instead, we carefully evaluate whether a solution will truly benefit our clients.

This philosophy is how we became the pioneers of communities and panels, and communi-panels. And, while these options remain valuable and serve many research purposes, we recognized that they don’t fit every client’s needs. That’s why we developed our Agile Research System—a flexible, cost-effective alternative that provides many of the same benefits as panels but with less maintenance and oversight.

What Is an Agile Research System?

An Agile Research System is a pre-planned approach that enables clients to run multiple projects with similar audiences over time efficiently. Instead of maintaining a standing community or panel, our team works closely with clients to anticipate their research needs in advance—typically one project per month or more.

This alignment allows us to:

• Accelerate timelines
• Reduce costs
• Offer flexibility

Why Clients Choose Agile Research Systems

The Agile System solves a key challenge: delivering speed and efficiency without sacrificing quality. For clients with frequent research needs, it bridges the gap between custom recruitment and full community management.

Best Fit Scenarios:

• Clients who want to engage with a similar group of consumers at least once a month
• Projects with 20%+ incidence rates
• Teams that value fast turnaround but don’t want the overhead of managing a community

C+R’s Agile Research Systems combine the speed of communities with the flexibility of fresh recruitment. They’re ideal for clients who want regular insights without the commitment of pre-recruited option that requires maintenance.

By saving time, reducing costs, and offering adaptable solutions, Agile Research Systems ensure our clients can keep pace with fast-moving markets—without compromising on quality.

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