Emerge Smarter Blog

The Rise of Curated Sampling

Walt Dickie, Executive Vice President

Pretty much everyone who paid attention and passed Stat 101 got a good laugh at the expense of Daniel Webster, the first-term Republican congressman from Florida who recently sponsored

Five Ways You Know You Have a Brand Loyalist

Robert Relihan, Senior Vice President

I noted recently that it is important to distinguish brand loyalists from simple brand users, even heavy brand users.

Four Things to Remember When Looking for Your Customers

Bob Relihan, Senior Vice President

One of the most difficult experiences for a focus group moderator is to be in a room with eight people who are supposed to be "loyalists" of a particular brand and discover that most could care les