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Walt Dickie, Executive Vice President
Pretty much everyone who paid attention and passed Stat 101 got a good laugh at the expense of Daniel Webster, the first-term Republican congressman from Florida who recently sponsored
Robert Relihan, Senior Vice President
I noted recently that it is important to distinguish brand loyalists from simple brand users, even heavy brand users.
Bob Relihan, Senior Vice President
One of the most difficult experiences for a focus group moderator is to be in a room with eight people who are supposed to be "loyalists" of a particular brand and discover that most could care les
Steve Stallard, Senior Vice President
"Pure" ethnographic observation can be so telling. It strips away the noise and clutter from what's really going on.
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