The Rise of Curated Sampling
Pretty much everyone who paid attention and passed Stat 101 got a good laugh at the expense of Daniel Webster, the first-term Republican congressman from Florida who recently sponsored
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Five Ways You Know You Have a Brand Loyalist
I noted recently that it is important to distinguish brand loyalists from simple brand users, even heavy brand users.
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Four Things to Remember When Looking for Your Customers
One of the most difficult experiences for a focus group moderator is to be in a room with eight people who are supposed to be "loyalists" of a particular brand and discover that most could care les
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Mobile Technology has Enhanced Point Of Sales Research
"Pure" ethnographic observation can be so telling. It strips away the noise and clutter from what's really going on.
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