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The Significance of Celebrating Inclusion

The Significance of Celebrating Inclusion

Shaili Bhatt, Senior Director

Teens wearing rainbow backpacks, matching hats, and glittery feather boas in support of their best friends at a Pride Parade.

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Census Citizenship Question: Bad For Marketing Research?

Census Citizenship Question: Bad For Marketing Research?

Jorge Martinez, Vice President

The current administration, through the commerce secretary, the overseer of the Census Bureau, has proposed the inclusion of a citizenship question in the 2020 Census. The question would directly ask the U.S. citizenship status of everyone living in the nation (to be precise, it would ask, "is this person a citizen of the United States?”). The proposition has been challenged in court, and a definitive ruling on the issue has not been made; however, from a business perspective, there are advantages to avoiding asking a citizenship question.

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Latin What? Thoughts About Modern Monikers and Valuing Purity and Tradition in a Beautiful Language

Latin What? Thoughts About Modern Monikers and Valuing Purity and Tradition in a Beautiful Language

Jorge Martinez, Vice President
Patricia Fernandez, Vice President

Two hundred times. That’s how many times I had to write the word “hasta” (“to” or “until” in English) in first grade so that I’d remember a silent H is its first letter.

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Marketers Should Celebrate Hispanic Heritage Year-Round

Marketers Should Celebrate Hispanic Heritage Year-Round

Jorge Martinez, Vice President

Why should you do anything, if Hispanic Heritage Month isn’t “a thing” in Hispanic culture? Because it is a time to honor the overcoming of challenges and the accomplishments of Latinos in our society, as well as their contributions to this great nation, their heritage and traditions that help shape who America is... Day in and day out. 

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Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Jorge Martinez, Vice President

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

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Because Culture and Tradition Matter: Dia de los Santos Reyes

Because Culture and Tradition Matter: Dia de los Santos Reyes

Jorge Martinez, Vice President

Whether you market to Latinos or not, because culture and tradition matter, learn more about how Hispanics celebrate the holidays

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If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your Brand

If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your Brand

Jorge Martinez, Vice President

Much has been said over the past year about the importance of the Latino vote (and other minorities') and both major parties have touted their horns and gone to unprecedented lengths to appeal to the Latino vote

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Marketing to Hispanics: English? Si por favor. Espanol? That too.

Marketing to Hispanics: English? Si por favor. Espanol? That too.

Jorge Martinez, Vice President

Every year, our clients face the challenge of driving growth within the Hispanic segment, while balancing advertising budgets - particularly whether their messaging should be in English or Spanish, or both.

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