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Marketers Should Celebrate Hispanic Heritage Year-Round

Marketers Should Celebrate Hispanic Heritage Year-Round

Jorge Martinez, Vice President

Why should you do anything, if Hispanic Heritage Month isn’t “a thing” in Hispanic culture? Because it is a time to honor the overcoming of challenges and the accomplishments of Latinos in our society, as well as their contributions to this great nation, their heritage and traditions that help shape who America is... Day in and day out. 

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Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Jorge Martinez, Vice President

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

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Because Culture and Tradition Matter: Dia de los Santos Reyes

Because Culture and Tradition Matter: Dia de los Santos Reyes

Jorge Martinez, Vice President

Whether you market to Latinos or not, because culture and tradition matter, learn more about how Hispanics celebrate the holidays

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If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your Brand

If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your Brand

Jorge Martinez, Vice President

Much has been said over the past year about the importance of the Latino vote (and other minorities') and both major parties have touted their horns and gone to unprecedented lengths to appeal to the Latino vote

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Marketing to Hispanics: English? Si por favor. Espanol? That too.

Marketing to Hispanics: English? Si por favor. Espanol? That too.

Jorge Martinez, Vice President

Every year, our clients face the challenge of driving growth within the Hispanic segment, while balancing advertising budgets - particularly whether their messaging should be in English or Spanish, or both.

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Three Keys to Ensure Your Brand Gets Its Multicultural Marketing Right

Three Keys to Ensure Your Brand Gets Its Multicultural Marketing Right

Brenna Ivey and Ashleigh Williams

As brands engage in cross-cultural products and general market fusion strategies, it's essential to be mindful of what's okay - and what isn't. There are ways to adapt trending cultural phenomena without watering them down or divorcing them from context.

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Understand Your Brand's Multicultural Audience

Understand Your Brand's Multicultural Audience

Jorge Martinez, Vice President

To have a strong, authentic understanding of multicultural audiences and know how to effectively reach them, you need firsthand interactions with your multicultural consumers. In other words, you have to walk a mile in their shoes.

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C+R Blog

Market Research in a Multicultural World

Brenda Hurley, Executive Vice President

Hispanics make up 17% of the total US population. They are responsible for the highest percentage growth of the U.S. population, and that growth is coming from births--not immigration.

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