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Three Perspectives of Hispanic Retro-Acculturation (Part 3): Acculturated to Bicultural

Three Perspectives of Hispanic Retro-Acculturation (Part 3): Acculturated to Bicultural

Erika Patino, Director

In the second blog in this 3-part Hispanic retro-acculturation series, Ana Villodres

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Three Perspectives of Hispanic Retro-Acculturation (Part 2): A Teenager Reconnects with His Hispanic Heritage

Three Perspectives of Hispanic Retro-Acculturation (Part 2): A Teenager Reconnects with His Hispanic Heritage

Ana Villodres, Senior Director

In our first blog in our Hispanic retro-acculturation series, we learned how becoming a new mom inspired Cynthia Schaffer to think about

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Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Jorge Martínez-Bonilla, Senior Vice President
Ana Villodres, Senior Director

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

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Consumer Connections Series: Connecting with Hispanic Consumers to Amplify Their Voices - Key Takeaways

Consumer Connections Series: Connecting with Hispanic Consumers to Amplify Their Voices - Key Takeaways

Jorge Martínez-Bonilla, Senior Vice President

As a company doing business in 2020, we at C+R Research believe it is critical to both understand and relate to consumers of all backgrounds and identities.

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COVID-19 Pandemic: Live Consumer Panel #4 - Five Takeaways

COVID-19 Pandemic: Live Consumer Panel #4 - Five Takeaways

C+R’s fourth Consumer RoundTable conversation focused on multicultural consumers, including

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The Significance of Celebrating Inclusion

The Significance of Celebrating Inclusion

Shaili Bhatt, Senior Director

Teens wearing rainbow backpacks, matching hats, and glittery feather boas in support of their best friends at a Pride Parade.

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Census Citizenship Question: Bad For Marketing Research?

Census Citizenship Question: Bad For Marketing Research?

Jorge Martínez-Bonilla, Senior Vice President

The current administration, through the commerce secretary, the overseer of the Census Bureau, has proposed the inclusion of a citizenship question in the 2020 Census. The question would directly ask the U.S. citizenship status of everyone living in the nation (to be precise, it would ask, "is this person a citizen of the United States?”). The proposition has been challenged in court, and a definitive ruling on the issue has not been made; however, from a business perspective, there are advantages to avoiding asking a citizenship question.

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