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What to Know as the 2020 Census Gets Underway

What to Know as the 2020 Census Gets Underway

Erika Hammer, Vice President

A lot has changed in 10 years.  In 2010…

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Hair Love: The Evolution of Hair Acceptance + Discrimination in the Black Experience

Hair Love: The Evolution of Hair Acceptance + Discrimination in the Black Experience

Ashleigh Williams, Research Director

They say, “it’s just hair, it will grow back”…right? While that saying may be somewhat true, we know that hair is seen as a crown of glory (especially for women).

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Intimacy & Empathy with Webcam Interviews

Intimacy & Empathy with Webcam Interviews

Ashleigh Williams, Research Director
Kat Figatner, Senior Vice President

As qualitative researchers, we often find ourselves in the trenches with consumers, seeing firsthand the environments, interactions, and behaviors that influence their daily lives.

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Black Immigration + the Reverse Migration of the Black Population in the U.S.

Black Immigration + the Reverse Migration of the Black Population in the U.S.

Ashleigh Williams, Research Director

Clients often come to us with the request, “How do I reach the African American consumer?”  Sounds easy enough, right? But it may not be that simple.

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The Significance of Celebrating Inclusion

The Significance of Celebrating Inclusion

Shaili Bhatt, Senior Director

Teens wearing rainbow backpacks, matching hats, and glittery feather boas in support of their best friends at a Pride Parade.

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Census Citizenship Question: Bad For Marketing Research?

Census Citizenship Question: Bad For Marketing Research?

Jorge Martinez, Vice President

The current administration, through the commerce secretary, the overseer of the Census Bureau, has proposed the inclusion of a citizenship question in the 2020 Census. The question would directly ask the U.S. citizenship status of everyone living in the nation (to be precise, it would ask, "is this person a citizen of the United States?”). The proposition has been challenged in court, and a definitive ruling on the issue has not been made; however, from a business perspective, there are advantages to avoiding asking a citizenship question.

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LGBTQ - Celebrating Our Differences

LGBTQ - Celebrating Our Differences

Anna Rossi, Senior Analyst

LGBTQ—it’s a lot of letters to remember, but it actually has fewer syllables than “heterosexual.” It may seem overwhelming to see those letters pile up, and it seems that the order or the number of

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Latin What? Thoughts About Modern Monikers and Valuing Purity and Tradition in a Beautiful Language

Latin What? Thoughts About Modern Monikers and Valuing Purity and Tradition in a Beautiful Language

Jorge Martinez, Vice President
Patricia Fernandez, Vice President

Two hundred times. That’s how many times I had to write the word “hasta” (“to” or “until” in English) in first grade so that I’d remember a silent H is its first letter.

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