Emerge Smarter Blog

The Significance of Celebrating Inclusion

Shaili Bhatt, Senior Director

Teens wearing rainbow backpacks, matching hats, and glittery feather boas in support of their best friends at a Pride Parade.

Census Citizenship Question: Bad For Marketing Research?

Jorge Martinez, Vice President

The current administration, through the commerce secretary, the overseer of the Census Bureau, has proposed the inclusion of a citizenship question in the 2020 Census. The question would directly ask the U.S. citizenship status of everyone living in the nation (to be precise, it would ask, "is this person a citizen of the United States?”). The proposition has been challenged in court, and a definitive ruling on the issue has not been made; however, from a business perspective, there are advantages to avoiding asking a citizenship question.

LGBTQ - Celebrating Our Differences

Anna Rossi, Quantitative Analyst

LGBTQ—it’s a lot of letters to remember, but it actually has fewer syllables than “heterosexual.” It may seem overwhelming to see those letters pile up, and it seems that the order or the number of

Latin What? Thoughts About Modern Monikers and Valuing Purity and Tradition in a Beautiful Language

Jorge Martinez, Vice President
Patricia Fernandez, Senior Director

Two hundred times. That’s how many times I had to write the word “hasta” (“to” or “until” in English) in first grade so that I’d remember a silent H is its first letter.

Pride Month Marketing: From Riot to Retail

Derek Bertelsen, Senior Project Manager

Throughout June, rainbows are showing up everywhere – from online retailers to big box brands, and restaurant menus – as brands show their support for the LGBTQ community.

CultureBeat® Celebrates Juneteenth, a Lesser Known African American Holiday

Ashleigh Williams , Research Director

Annually in February, Black History Month is observed and celebrated for the achievements and history of African American people. Schools and brands alike pay homage during this month.

50 Years Ago – the Birth of Pride Month

Derek Bertelsen, Senior Project Manager

While there were several events that led to the eventual creation of the modern-day Pride Month – the formation of the Society for Human Rights in Chicago in 1924, the creation of The Mattachine So