With so much time spent on their tech, it’s no wonder that Black/African American consumers help shape media content online and have a strong social presence via commentary on social media platform
Emma Gepner, Online Qualitative Research Associate
It’s 2022, and the Year of the Tiger. This year, Lunar New Year began on February 1st, and the celebration continues for 15 days. This is one of the most significant celebrations in Asian culture.
How does your brand celebrate Black History Month? If you’re a retailer, do you set up a designated space in the store to showcase Black-owned products during the month of February?