Emerge Smarter Blog

Amplifying the Voice of the Black Consumer Part 3 – How Brands Can Support the Black Community ─ Key Takeaways

Ashleigh Williams, Senior Research Director

In honor of Black History Month, we put a spotlight on our ongoing dialogue with the Black community regarding systemic racism in the U.S. following the recent Black Lives Matter movement.

An Authentic View Into The Role Of The Black Father – The Real “Everyman” Hero

Chris Robinson, Vice President

They are Fathers. They are Brothers. They are Uncles. They are Grandfathers. They are Cousins. And, they are even Neighbors. All of these make up the male population of the Black family.

CultureBeat Celebrates Resiliency and Black Joy

Angela Roberts, Vice President

It’s 8am Wednesday morning, January 20th, and I’m sitting at the desk of my makeshift home office, the design inspired by COVID-19’s shelter-in-place orders.

Consumer Connections Series: Connecting with Hispanic Consumers to Amplify Their Voices - Key Takeaways

Jorge Martinez, Vice President

As a company doing business in 2020, we at C+R Research believe it is critical to both understand and relate to consumers of all backgrounds and identities.

Consumer Connections Series: Amplifying the Voice of the Black Consumer Part 2 - Generational POVs - Key Takeaways

Ashleigh Williams, Senior Research Director

To download the summary report, fill out the form to the right.

Celebrating Pride in 2020

Anna Rossi, Senior Analyst

Even though the usual parades and weekend festivals had to be canceled due to the coronavirus pandemic, the spirit of Pride month can’t be canceled.

Pride Marketing in the Time of COVID-19

Derek Bertelsen, Sr. Project Manager

Many might wonder if Pride celebrations are even happening this year with large gatherings out of the question, especially in major metropolitan areas.