Emerge Smarter Blog

Tying Rakhis: How Indian Siblings Express Love & Protection

Shaili Bhatt, Senior Director

Rakshabandhan (Rak·sha Bun·dun) is a traditional Hindu ceremony that is popular among Indian families in South Asia as well as in the United States.

Juneteenth - A Time to Celebrate and an Opportunity to Educate

Angela Roberts, Vice President

During this time last year (2020), people from various cultural backgrounds were hearing about Juneteenth for the first time.

Amplifying the Voice of the Black Consumer Part 3 – How Brands Can Support the Black Community ─ Key Takeaways

Ashleigh Williams, Senior Research Director

In honor of Black History Month, we put a spotlight on our ongoing dialogue with the Black community regarding systemic racism in the U.S. following the recent Black Lives Matter movement.

An Authentic View Into The Role Of The Black Father – The Real “Everyman” Hero

Chris Robinson, Vice President

They are Fathers. They are Brothers. They are Uncles. They are Grandfathers. They are Cousins. And, they are even Neighbors. All of these make up the male population of the Black family.

CultureBeat Celebrates Resiliency and Black Joy

Angela Roberts, Vice President

It’s 8am Wednesday morning, January 20th, and I’m sitting at the desk of my makeshift home office, the design inspired by COVID-19’s shelter-in-place orders.

Consumer Connections Series: Connecting with Hispanic Consumers to Amplify Their Voices - Key Takeaways

Jorge Martinez, Vice President

As a company doing business in 2020, we at C+R Research believe it is critical to both understand and relate to consumers of all backgrounds and identities.